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Protective Clinical Foundations

Clean the Sky - Positive Eco Trends & Breakthroughs

The Even Better Clinical Serum Foundation is Scientifically Proven

— March 12, 2021 — Fashion
Clinique is now introducing its first-ever clinical foundation, the Even Better Clinical Serum Foundation Broad Spectrum SPF 25, and it fuses powerful skincare and beauty benefits. The innovative product sets itself apart with a formula that's scientifically proven to improve the appearance of bare skin. The foundation is available as part of an expansive 42-shade range that offers a moderate to full-coverage finish.

Packed with skincare benefits, the formula harnesses Clinique’s own three-serum technology that blends Vitamin C, hyaluronic acid and salicylic acid. These ingredients are go-tos for tackling some of the most common skin concerns and the result of using them supports skin that's more radiant and even in tone.

The oil-free, non-comedogenic formula also boasts the benefits of SPF, which makes it a powerhouse all-in-one product.
Trend Themes
1. Clinical Foundation - Opportunity for other beauty brands to integrate skincare benefits in their foundation products.
2. Three-serum Technology - Opportunity to explore incorporating combinations of multiple ingredients for enhanced skincare benefits in beauty products.
3. Multi-functional Products - Opportunity for brands to develop all-in-one products that combine skincare and beauty benefits.
Industry Implications
1. Beauty Industry - Opportunity for other beauty brands to innovate in terms of skincare and beauty benefits in foundation products.
2. Skincare Industry - Opportunity to develop new skincare ingredients that can improve the appearance of bare skin.
3. SPF Industry - Opportunity to explore adding SPF to beauty products for multi-functional benefits.
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