The Etenschap Series Creatively Combines Incongruous Ingredients
Amelia Roblin — December 13, 2012 — Lifestyle
References: itsnicethat & notcot.org
Looking like the bizarre products of the Surrealist exquisite corpse game, the subjects of this Etenschap series raise quite a few questions. There is no specific answer for why a fish has been bred with a pineapple or why a pod of peas now contains blackberries, but there is a definite method behind the madness.
These mind-boggling images are very effective for the purpose of marketing, they catch the eye and they linger in one's thoughts. The Festina Lente Collective produced the peculiar compositions for a pair of restaurants called Etenschap in the Netherlands, known for exercising culinary creativity.
The imagination of the visionary owners and the chefs is what's communicated throughout the Etenschap series. They serve unexpected combinations of food that always strike an exceptional gustatory harmony, just as these pictures do visually.
These mind-boggling images are very effective for the purpose of marketing, they catch the eye and they linger in one's thoughts. The Festina Lente Collective produced the peculiar compositions for a pair of restaurants called Etenschap in the Netherlands, known for exercising culinary creativity.
The imagination of the visionary owners and the chefs is what's communicated throughout the Etenschap series. They serve unexpected combinations of food that always strike an exceptional gustatory harmony, just as these pictures do visually.
Trend Themes
1. Eclectic Fusion - Exploring unusual combinations and fusions in culinary offerings to create unique sensory experiences.
2. Visual Marketing - Utilizing visually striking and thought-provoking images in marketing campaigns to capture attention and leave a lasting impression.
3. Culinary Creativity - Pushing the boundaries of traditional cuisine by experimenting with unexpected ingredient pairings and flavor combinations.
Industry Implications
1. Restaurant - Restaurants can embrace the concept of eclectic fusion to create unique menu items that surprise and delight customers.
2. Marketing - Marketing professionals can leverage the power of visually captivating images to create memorable campaigns for food and beverage brands.
3. Food Innovation - Professionals in the food innovation industry can explore culinary creativity to develop new and exciting food products that challenge conventional norms.
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