Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,597 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,008 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,008 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,597 cutting edge ideas.

World Records as Advertising

Clean the Sky - Positive Eco Trends & Breakthroughs

Weezer Breaks 6 Records to Launch New Video

— October 8, 2008 — Pop Culture
Indie band Weezer just released a video for their song Troublemaker in which several official world records were established.

As you may recall, Weezer made a video for their song Pork and Beans featuring several internet “celebrities” such as Chris, Leave Britney Alone, Crocker a few months ago that went viral and was watched by an estimated 20 million people.

“During the shoot for the “Troublemaker” video, world records were officially set in various categories, including “Largest Game of Dodgeball,” “Most People in a Custard Pie Fight,” “Most People Riding on a Skateboard,” “Largest Air Guitar Ensemble” and “Longest Guitar Hero World Tour Marathon.” Additionally, the band’s drummer, Pat Wilson, appears in the video playing what is reportedly the “World’s Smallest Drum Kit,” which the band is petitioning Guinness to include as well.”

Weezer is hoping that Troublemaker enjoys the same success as Pork and Beans.
Trend Themes
1. Viral Music Videos - Creating music videos that feature unique and record-breaking elements can capture public attention and generate viral success.
2. Record-breaking Stunts - Setting official world records in various categories can be a disruptive marketing strategy for businesses looking to stand out and gain media attention.
3. Guinness World Records - Collaborating with Guinness World Records to establish new records can provide brands with a unique opportunity for publicity and recognition.
Industry Implications
1. Music and Entertainment - The music and entertainment industry can leverage record-breaking stunts in music videos to generate buzz, engage fans, and increase visibility.
2. Marketing and Advertising - Marketing and advertising firms can explore the potential of incorporating record-breaking elements into campaigns to create memorable and shareable content for clients.
3. Event Management - Event management companies can tap into the trend of record-breaking stunts to organize and execute unique and attention-grabbing events for clients.
0.8
Score
Popularity
Activity
Freshness