Essie's Summer 2021 Collection Features Optimistic Colors
Elena Rahman — May 6, 2021 — Fashion
References: essie & refinery29
Essie's Summer 2021 drop is making a vibrant statement with its bright and optimistic colors. If the increased vaccination rates are not enough to excite you for a fun and safe summer, Essie's new collection of dazzling nail polishes certainly will.
The new drop boasts five bright and happy shades and cute, positive names to match. 'Feelin' Just Lime' is reminiscent of margarita drinks with its lime-green shade. 'Juicy Details' recalls a sweet blue-raspberry flavored Jolly Rancher with its exhilarating blue color. 'Pucker Up' boasts a watermelon pink shade, perfect for summer pedicures, and interchangeable with 'Tangerine Tease.' Finally, nothing says summer better than the 'Zest Has Yet To Come' sunny shade of yellow.
Image Credit: Refinery29
The new drop boasts five bright and happy shades and cute, positive names to match. 'Feelin' Just Lime' is reminiscent of margarita drinks with its lime-green shade. 'Juicy Details' recalls a sweet blue-raspberry flavored Jolly Rancher with its exhilarating blue color. 'Pucker Up' boasts a watermelon pink shade, perfect for summer pedicures, and interchangeable with 'Tangerine Tease.' Finally, nothing says summer better than the 'Zest Has Yet To Come' sunny shade of yellow.
Image Credit: Refinery29
Trend Themes
1. Optimistic Nail Colors - The trend of bright and vibrant nail colors with positive names presents an opportunity for nail polish brands to tap into the feel-good factor and emphasize self-care through fun and uplifting products.
2. Fruit-inspired Beauty Products - The trend of fruity-themed nail polish collections signals an opportunity for the beauty industry to expand into other fruit-inspired beauty lines, such as face masks, lipsticks, and eyeshadow palettes.
3. Personalized Nail Polish Names - The trend of giving creative and unique names to nail polish colors presents an opportunity for customization, allowing customers to personalize their products and potentially foster brand loyalty by feeling a sense of ownership.
Industry Implications
1. Beauty - The beauty industry can capitalize on the trend of fruity-themed nail polish collections by expanding into other fruit-inspired beauty lines and create a cohesive range of products that cater to the growing demand for feel-good, fun, and playful beauty products.
2. Fashion - The fashion industry can take advantage of the trend of optimistic nail colors by incorporating bright and vibrant colors into their designs, offering fresh and cheerful collections that reflect the mood of the season.
3. Marketing - The marketing industry can utilize the trend of personalized nail polish names by implementing similar strategies to increase customer engagement and create shareable content that promotes the brand's uniqueness and individuality.
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