Espace Culturel's Ads Infuse Mundane Life with Culture
Laura McQuarrie — May 26, 2014 — Marketing
References: e-leclerc & adsoftheworld
When looking at incredible works of fine art, it can be pretty easy to forget that they're often depictions of real people who lived real lives—but these Espace Culturel ads snap you out of dreamy thinking and back into the world of reality.
The ads promote "culture in everyday life" and take quite well-known paintings and highlight some of the more mundane things that happen in life, such as waiting for someone to call on the phone, all of the planning that goes into arranging a trip or divvying up food portions. One of the best in the series is a painting of Paris and Helen by Jacques Louis David, where the couple is chatting about their day and describes it as "boring as hell."
The funny ads were created for Espace Culturel by the Australie agency in Paris.
The ads promote "culture in everyday life" and take quite well-known paintings and highlight some of the more mundane things that happen in life, such as waiting for someone to call on the phone, all of the planning that goes into arranging a trip or divvying up food portions. One of the best in the series is a painting of Paris and Helen by Jacques Louis David, where the couple is chatting about their day and describes it as "boring as hell."
The funny ads were created for Espace Culturel by the Australie agency in Paris.
Trend Themes
1. Culture in Everyday Life - There is an opportunity for companies to incorporate art into everyday life creating an immersive and enriching customer experience.
2. Depiction of Real Life - Creating campaigns that highlight real-life situations related to art can be a disruptive approach to marketing fine art.
3. Humorous Approach to Fine Art - Humor can be a way to make fine art more accessible while breaking down the perceived formal barrier.
Industry Implications
1. Fine Art - Fine art institutions can adopt a more interactive approach with their customers to make art more relatable and accessible.
2. Advertising - Ad agencies can adopt a humorous approach in their campaigns to promote art institutions and increase their customer base.
3. Tourism - Tourism companies can promote their services by highlighting art experiences beyond the traditional destinations and activities.
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