Renault Uses Illusory Photography to Prove They're Always Open
Vincent Salera — March 7, 2009 — Marketing
References: adsoftheworld
These ads for Renault Service center in Spain use mirage-like imagery to convey their message that they are always open--even on holidays. The first ad places a stranded couple in a way that resembles the Nativity scene. I love the scarf over the woman's head and dog positioned as a farm animal.
The ads were created by Publicis advertising agency in Madrid, Spain.
Implications - Advertising agencies have to find ways to stand out against competitors. By creating ads that call upon the user to double-take, such as the print campaign for the Renault Service Center in Spain, the agency will manage to have a resounding effect on the viewer.
The ads were created by Publicis advertising agency in Madrid, Spain.
Implications - Advertising agencies have to find ways to stand out against competitors. By creating ads that call upon the user to double-take, such as the print campaign for the Renault Service Center in Spain, the agency will manage to have a resounding effect on the viewer.
Trend Themes
1. Mirage-like Imagery - Using illusionary or mirage-like imagery in advertising to create a double-take effect and stand out against competitors.
2. Pop-up Service Centers - Offering pop-up service centers to show customers that your business is always available and reliable.
3. Holiday Service Availability - Promoting service availability during holidays and other non-traditional business hours to attract customers who need flexibility in scheduling.
Industry Implications
1. Advertising - Using creative advertising strategies to stand out and grab the attention of potential customers.
2. Automotive - Opening pop-up service centers and promoting holiday availability to keep up with customer demands and stay competitive in the automotive industry.
3. Hospitality - Providing 24/7 availability and pop-up services to accommodate the needs of guests and stay ahead in the hospitality industry.
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