The Chevy x Erewhon Equinox EV Electric Juice Has a Blueish Hue
Michael Hemsworth — November 5, 2024 — Marketing
The Chevy x Erewhon Equinox EV Electric Juice has been created in collaboration between the automotive brand and the Los Angeles-based grocer as a blueish refreshment that pays homage to the namesake electric vehicle.
The drink is only available at the Erehwon Studio City location in Los Angeles and boasts a blend of ingredients chosen for their ability to energize and revitalize. This includes the protein-rich chocho alongside blue spiraling that gives the drink its eye-catching blue hue.
Chief Marketing Officer at Chevrolet Steve Majoros spoke on the Chevy x Erewhon Equinox EV Electric Juice saying, "We are excited to introduce more consumers to the Equinox EV – an electric SUV that’s fun to drive. Southern California is an important market for Chevrolet, and this collaboration allows us to reach new EV customers in a refreshing way.”
Image Credit: Chevy, hypebeast, chevrolet
The drink is only available at the Erehwon Studio City location in Los Angeles and boasts a blend of ingredients chosen for their ability to energize and revitalize. This includes the protein-rich chocho alongside blue spiraling that gives the drink its eye-catching blue hue.
Chief Marketing Officer at Chevrolet Steve Majoros spoke on the Chevy x Erewhon Equinox EV Electric Juice saying, "We are excited to introduce more consumers to the Equinox EV – an electric SUV that’s fun to drive. Southern California is an important market for Chevrolet, and this collaboration allows us to reach new EV customers in a refreshing way.”
Image Credit: Chevy, hypebeast, chevrolet
Trend Themes
1. Automotive-branded Beverages - Collaborations between car manufacturers and grocers create unique branded drinks that drive customer engagement beyond the showroom.
2. Ev-inspired Wellness - Drinks inspired by electric vehicles infuse the beverage market with themes of energy and sustainability.
3. Localized Limited Editions - Exclusive, geographically-targeted product releases foster a sense of scarcity and urgency among consumers.
Industry Implications
1. Automotive Marketing - Integrating lifestyle products into marketing strategies can enhance brand visibility and affinity in non-traditional consumer spaces.
2. Health and Wellness Beverages - The use of nutrient-rich ingredients in appealing formats can attract health-conscious consumers looking for both taste and benefits.
3. Collaborative Retail - Strategic partnerships between distinct brands create innovative cross-promotional opportunities and expand market reach.
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