The Equal for All Kickstarter Relaunches the Ethical Brand
Tiana Reid — April 7, 2014 — Social Good
References: equal-for-all & kickstarter
The Equal for All Kickstarter campaign is the French company's relaunched activities for the projects that it began in 2013. In June of 2013, Equal for All had another Kickstarter that raised $23,631 of its $15,000 goal. With this new shoe collection comprised of leather, canvas and suede designs, the brand now attempts to raise $30,000. They've got about 24 days to go.
The shoe models that are featured in this Equal for All Kickstarter campaign include Equal Premiere, Equal Uni Men, Equal Uni Women and Equal Parisienne. Last year, the team focused on three social projects that tend to focus on local events within and around Paris. The scope for the projects in 2014 will be education, literacy and art.
The shoe models that are featured in this Equal for All Kickstarter campaign include Equal Premiere, Equal Uni Men, Equal Uni Women and Equal Parisienne. Last year, the team focused on three social projects that tend to focus on local events within and around Paris. The scope for the projects in 2014 will be education, literacy and art.
Trend Themes
1. Ethical Fashion - The rise of ethical fashion brands like Equal for All presents opportunities for disruptive innovation in the fashion industry, particularly in sustainable materials and transparent supply chains.
2. Crowdfunding - The success of the Equal for All Kickstarter campaign highlights the growing trend of crowdfunding as a way for small businesses to raise funds and gain support for their innovative projects.
3. Social Impact Projects - The focus on social projects by Equal for All demonstrates the importance of incorporating social impact initiatives into business strategies, creating opportunities for disruptive innovations that address social issues.
Industry Implications
1. Fashion - The fashion industry can leverage the rise of ethical fashion brands to innovate in areas such as sustainable materials, transparent supply chains, and inclusive designs.
2. Technology - The growth of crowdfunding platforms offers opportunities for innovation in financial technology and online communities, benefiting both entrepreneurs and backers.
3. Education - Equal for All's emphasis on education as a social project opens up opportunities for disruptive innovation in the education industry, including educational technologies and access to quality education for all.
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