The EOS Lip Balm Campaign Likens the Products to Tasty Desserts
Meghan Young — November 22, 2012 — Marketing
References: juniperpark & ibelieveinadv
Girls will have no problem with the EOS Lip Balm campaign. It likens the chapstick to delicious candies and desserts. Although that might be tempting for those on a diet before the holidays, it really shows that people can have their cake and eat it too with this lip balm. Not only does it smooth away chapped lips, it does so in a tasty, calorie-free way.
The EOS Lip Balm campaign was conceived and executed by Juniper Park, an ad agency based in Toronto, Canada. Promoting three flavors, Smoothie, Mint Candy and Strawberry Cream, it was art directed by Mike LoNam, Dani Maisels and Christina Gliha with creative direction by Alan Madill, Terry Drummond and Barry Quinn. The delectable images were shot by photographer Michael Alberstat with expert retouching by Rodman.
The EOS Lip Balm campaign was conceived and executed by Juniper Park, an ad agency based in Toronto, Canada. Promoting three flavors, Smoothie, Mint Candy and Strawberry Cream, it was art directed by Mike LoNam, Dani Maisels and Christina Gliha with creative direction by Alan Madill, Terry Drummond and Barry Quinn. The delectable images were shot by photographer Michael Alberstat with expert retouching by Rodman.
Trend Themes
1. Lip Balm Marketing - Opportunity for lip balm brands to create innovative marketing campaigns that highlight unique flavor profiles and appeal to consumer cravings.
2. Edible Personal Care Products - Emerging trend of creating personal care products that resemble and taste like food, offering a sensory experience and appealing to consumers' desire for indulgence.
3. Multisensory Branding - Opportunity for brands to use visual and sensory cues in their marketing campaigns to create a stronger emotional connection and increase consumer engagement.
Industry Implications
1. Cosmetics - Cosmetic brands can explore innovative product formulations and marketing strategies to tap into the trend of edible personal care products.
2. Advertising - Advertisers can leverage the lip balm marketing trend to create compelling campaigns that resonate with consumers' desire for unique and indulgent experiences.
3. Food and Beverage - Food and beverage companies can collaborate with lip balm brands to create co-branded products that offer a crossover appeal for consumers seeking both tasty treats and personal care products.
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