Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,386 inspiring examples.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,230 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,386 cutting edge ideas.

Mineral-Enriched Waters

Clean the Sky - Positive Eco Trends & Breakthroughs

The Talking Rain Essentials Hydration Alkaline Water Has a pH Level of 9.5

— November 5, 2020 — Marketing
The Talking Rain Essentials Hydration alkaline water is a prepackaged hydration option for consumers who are seeking out a more convenient way to enjoy high-quality H2O. The product features a pH level of 9.5, and is enhanced with electrolytes and minerals to help enhance the flavor for an ultra-clean taste. The brand is launching the product alongside a new partnership with Waterboys that will see 20 cents from every 12 pack purchased going towards the charity.

The Talking Rain Essentials Hydration alkaline water is available now for purchase in many regions in the US with expanded availability set to take place into 2021. The water comes in one-liter bottles and helps satisfy increased consumer demand for prepackaged H2O.
Trend Themes
1. Prepackaged Water - The Talking Rain Essentials Hydration water offers a convenient and prepackaged hydration option for consumers, creating opportunities for innovative packaging and delivery methods.
2. Alkaline Water - The product's pH level of 9.5 provides an opportunity for the creation and marketing of innovative health and wellness products centered around alkaline water.
3. Charitable Partnerships - The brand's partnership with Waterboys sets an example for other businesses to align their product launches and partnerships with meaningful causes, creating opportunities for socially responsible business practices.
Industry Implications
1. Beverage - The Talking Rain Essentials Hydration water expands the prepackaged beverage industry and provides opportunities for innovation in packaging materials and delivery methods.
2. Health and Wellness - The product's pH level and mineral content cater to health-conscious consumers and provide opportunities for disruptive innovation in the health and wellness industry centered around hydration and alkaline water products.
3. Charity - The brand's partnership with Waterboys highlights the potential of charitable collaborations for a variety of industries, creating opportunities for businesses to align their products and services with meaningful causes.
1.7
Score
Popularity
Activity
Freshness