Thermax Profetherm's Energy Saving Advertisement Shows Chalk Outlines
Laura McQuarrie — July 19, 2014 — Eco
References: profetherm & adsoftheworld
These minimal energy-saving advertisements from Thermax Profetherm show just how simple it can be to save the planet—even something like unplugging devices when not in use helps.
The colorful ads are set up so that white words form the shapes of animals like bears, seals and dolphins. There's a piece of text that makes it a point for people to "Save endangered species." This all seems pretty fun and novel, but without being outright morbid about it, the white cords also happen to look an awful lot like chalk outlines, showing what happens when energy is needlessly consumed by humans—it definitely would be a crime if some of these incredible species were to disappear forever.
The colorful ads are set up so that white words form the shapes of animals like bears, seals and dolphins. There's a piece of text that makes it a point for people to "Save endangered species." This all seems pretty fun and novel, but without being outright morbid about it, the white cords also happen to look an awful lot like chalk outlines, showing what happens when energy is needlessly consumed by humans—it definitely would be a crime if some of these incredible species were to disappear forever.
Trend Themes
1. Minimal Energy Saving Ads - Opportunity for companies to create more creative and interactive ads that promote energy saving
2. Animal-shaped Typography Ads - Opportunity for companies to use typography to create animal-shaped ads that attract more attention
3. Morbid Advertising - Creating ads that use subtle morbid elements to promote the gravity of the message being conveyed
Industry Implications
1. Advertising Industry - Opportunity for the advertising industry to step up their game when it comes to creating more eye-catching and engaging ads
2. Energy Industry - Creating more energy-saving solutions to promote a greener planet and reduce energy consumption
3. Conservation Industry - Opportunity for the conservation industry to partner with businesses to promote sustainability and the conservation of endangered species
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