Lucozade Zero Tropical Follows on Consumer Demand
Michael Hemsworth — February 10, 2021 — Marketing
References: lucozade & talkingretail
The Lucozade Zero Tropical is one of the latest flavor offerings from the Suntory Beverage & Food-owned brand for the UK market that follows on consumer demand. The drink comes in response to the growing popularity of low to no-sugar soft drinks that presently make up more than half of the sales volume. The drink will come in 500ml bottles for £1.49 each with a four-pack of 380ml servings for £2 also being launched come February 15, 2021.
Head of Lucozade Energy at Suntory Beverage & Food GB&I Zoe Trimble spoke on the new Lucozade Zero Tropical saying, "When we were planning this launch, we spoke to retailers and 84% told us they would be interested in stocking a new flavor from Lucozade Zero. We also know that one in three shoppers would buy more Lucozade Zero if a new flavor was available – so the opportunity for this new Tropical launch was clear. Lucozade is famous for its impressive flavors range and so we knew we needed to be on-trend and go big with this launch. With our track record of new product launches and tropical-flavored energy drinks growing at 22%, we are confident our newest flavor, Lucozade Zero Tropical, will support our retail partners at launch and beyond.”
Head of Lucozade Energy at Suntory Beverage & Food GB&I Zoe Trimble spoke on the new Lucozade Zero Tropical saying, "When we were planning this launch, we spoke to retailers and 84% told us they would be interested in stocking a new flavor from Lucozade Zero. We also know that one in three shoppers would buy more Lucozade Zero if a new flavor was available – so the opportunity for this new Tropical launch was clear. Lucozade is famous for its impressive flavors range and so we knew we needed to be on-trend and go big with this launch. With our track record of new product launches and tropical-flavored energy drinks growing at 22%, we are confident our newest flavor, Lucozade Zero Tropical, will support our retail partners at launch and beyond.”
Trend Themes
1. Low-sugar Soft Drinks - There is a growing demand for low-sugar soft drinks, which presents an opportunity for drinks manufacturers to create new flavors with less sugar.
2. Tropical-flavored Drinks - Tropical-flavored drinks are currently on-trend and experiencing growth, creating an opportunity for drinks manufacturers to develop new offerings in this flavor category.
3. Convenient Packaging - Consumers are looking for convenience when purchasing drinks, creating an opportunity for manufacturers to offer bottled and packaged options with varying serving sizes to meet consumer demand.
Industry Implications
1. Soft Drink Manufacturing - Soft drink manufacturers can capitalize on the growing demand for low-sugar options and tropical flavors by developing new products that meet consumer preferences.
2. Packaging and Bottling - There is a growing demand for convenient packaging options, presenting an opportunity for packaging and bottling companies to create innovative solutions that meet consumer needs.
3. Retail Sales - Retailers can capitalize on the demand for low-sugar and tropical-flavored drinks by stocking new products and marketing them to consumers who are seeking these options.
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