Energia School Promos Encourage Solid Educational Foundation
Katie Cordrey — November 13, 2010 — Marketing
Cloud-based DNA, sand-sculpted energy equations, and history as melting ice sculptures are the beautifully rendered images that Brazil's Energia School employs to encourage student enrollment.
By using the transient scenes as allegory, the advertising campaign effectively delivers the Energia School message: "Without a solid foundation, knowledge doesn't last. Study at Energia from Elementary to High School."
Implications - Advertising schools with testimonials is effective, but there's always a level of skepticism when they're looked at. Energia School has found a unique way to promote education with appealing images that's allegorical which is always a nice touch. It's a clever marketing technique because the graphics used represents what the school is about and visuals are always what catches the attention anyway.
By using the transient scenes as allegory, the advertising campaign effectively delivers the Energia School message: "Without a solid foundation, knowledge doesn't last. Study at Energia from Elementary to High School."
Implications - Advertising schools with testimonials is effective, but there's always a level of skepticism when they're looked at. Energia School has found a unique way to promote education with appealing images that's allegorical which is always a nice touch. It's a clever marketing technique because the graphics used represents what the school is about and visuals are always what catches the attention anyway.
Trend Themes
1. Cloud-based DNA - Opportunity to develop cloud-based educational platforms that utilize DNA sequencing technology to enhance learning experiences.
2. Sand-sculpted Energy Equations - Potential for incorporating interactive sand-sculpting technology into educational settings to teach complex scientific concepts.
3. History as Melting Ice Sculptures - Innovation opportunity to create immersive historical experiences using melting ice sculpture installations.
Industry Implications
1. Education - The education industry can leverage these advertising techniques and technological innovations to enhance student enrollment and engagement.
2. Technology - Opportunity for technological advancements in educational platforms and interactive installations to shape the future of learning.
3. Marketing - Marketing professionals can explore creative and allegorical approaches to promote products and services beyond traditional testimonials.
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