This New Health Initiative Aims to Empower People with Asthma
Katherine Pendrill — August 21, 2015 — Lifestyle
References: asthmaknowyouroptions.au & ajp.au
Australian sports legend Dawn Fraser is aiding in a new campaign that seeks to empower people with asthma to take greater control of their condition. According to recent surveys, many asthmatic individuals report uncontrolled symptoms despite access to available medicine. The new campaign seeks to raise awareness about how patients can better manage their asthma symptoms.
The new health initiative is called 'Asthma Know Your Options' and the goal is to help patients become more active in how their condition is managed. The campaign runs regular ads online and encourages users to support the cause with the hashtag '#AsthmaKnowYourOption.' By increasing public awareness about asthma, the goal is to encourage patient empowerment.
The campaign also relies on celebrity endorsement to further promote its message. Olympic simmer Dawn Fraser proudly supports the campaign, having suffered from asthma herself since childhood.
The new health initiative is called 'Asthma Know Your Options' and the goal is to help patients become more active in how their condition is managed. The campaign runs regular ads online and encourages users to support the cause with the hashtag '#AsthmaKnowYourOption.' By increasing public awareness about asthma, the goal is to encourage patient empowerment.
The campaign also relies on celebrity endorsement to further promote its message. Olympic simmer Dawn Fraser proudly supports the campaign, having suffered from asthma herself since childhood.
Trend Themes
1. Health Empowerment Campaigns - Businesses can create campaigns that empower individuals with chronic conditions to take greater control of their health by educating them on how to better manage their symptoms.
2. Celebrity-endorsed Health Initiatives - By partnering with well-known figures, businesses can increase brand awareness and promote their message to a wider audience while simultaneously supporting public figures' advocacy efforts.
3. Social Media Health Awareness Hashtags - Businesses can leverage the power of social media to increase public awareness of health issues by creating or encouraging the use of health awareness hashtags and sharing relevant content.
Industry Implications
1. Pharmaceuticals - By embracing these trends, pharmaceutical companies can engage with patients on a deeper level, providing resources to help them better manage their symptoms and creating brand loyalty by being advocates of empowering patients.
2. Health and Fitness - Businesses in the health and fitness industry can develop and promote campaigns that align with these trends, positioning themselves as advocates for prioritizing health and providing valuable resources to help individuals at various stages of their health journey.
3. Marketing and Advertising - Agencies in the marketing and advertising industry can help businesses create awareness campaigns that embrace these trends, utilizing creative approaches and innovative technology that connects with consumers on a deeper level and promotes positive change in society.
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