Emiko Oyo Specializes in Fashioning Bracelets and Earpieces out of LEGO
Omar Yusuf — October 17, 2011 — Art & Design
References: rewarestyle & io9
While some call it Nickelodeon chic and others refer to it as playground flair, I like to describe Emiko Oyo's style of re-purposing old toys into attention-grabbing jewellery as brilliant.
For logistical purposes, the jeweler and DIY expert doesn't exclusively use LEGO pieces, but they are typically the centerpiece of each item. From dark, plastic bracelets to necklaces adorned with classic LEGO figures, Emiko Oyo has sincerely re-imagined the universally-loved toy franchise. Heck, she's even managed to fabricate a picture-perfect replica of a Cartier neck piece entirely out of LEGO! The playful sense in each colorful item is abundant, and begs to be worn proudly by an unabashed fan. But Emiko isn't confined to producing LEGO-centric apparel; the designer has experimented with rare, found materials like circuit boards and computer parts.
For logistical purposes, the jeweler and DIY expert doesn't exclusively use LEGO pieces, but they are typically the centerpiece of each item. From dark, plastic bracelets to necklaces adorned with classic LEGO figures, Emiko Oyo has sincerely re-imagined the universally-loved toy franchise. Heck, she's even managed to fabricate a picture-perfect replica of a Cartier neck piece entirely out of LEGO! The playful sense in each colorful item is abundant, and begs to be worn proudly by an unabashed fan. But Emiko isn't confined to producing LEGO-centric apparel; the designer has experimented with rare, found materials like circuit boards and computer parts.
Trend Themes
1. Upcycled Toy Jewelry - The trend of repurposing old toys, such as LEGO, into unique and attention-grabbing jewelry offers disruptive innovation opportunities in the fashion industry.
2. Playful DIY Accessories - The trend of creating colorful and whimsical accessories from unconventional materials, like circuit boards and computer parts, presents disruptive innovation opportunities in the accessories market.
3. Nostalgic Fashion Statements - The trend of incorporating iconic toys, like LEGO, into high-end jewelry pieces taps into nostalgia and offers disruptive innovation opportunities in the luxury fashion industry.
Industry Implications
1. Fashion Jewelry - The fashion jewelry industry has an opportunity to embrace the trend of upcycling old toys, like LEGO, to create unique and eye-catching pieces that resonate with customers.
2. DIY Craft Supplies - The DIY craft supplies industry can capitalize on the trend of using unconventional materials, such as circuit boards and computer parts, to enable customers to create their own playful accessories.
3. Luxury Fashion - Luxury fashion brands can explore the trend of incorporating nostalgic toys, like LEGO, into their collections to create unique and statement-making pieces that appeal to the nostalgia-driven consumer market.
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