The 'Cap-It' Recyclable Paperboard Topper is Plastic-Free
Michael Hemsworth — March 13, 2021 — Eco
References: graphicpkg & packagingeurope
The 'Cap-It' recyclable paperboard topper is a plastic packaging alternative for bottle packaging that would work to keep multipacks secure, while also reducing the use of plastic rings or shrink wrap. The bottle topper packaging is made with renewable materials and could even be covered in additional branding components to maximize visibility for consumers. As the name denotes, the packaging is 100% recyclable to make it more suited to the needs of consumers.
Director of Marketing and Beverage New Product Development at Graphic Packaging International Roxanne McSpadden spoke on the new 'Cap-It' recyclable paperboard topper saying, "Graphic Packaging’s wide range of sustainable paperboard beverage solutions work well with multiple can, glass bottle and PET bottle configurations. Cap-It is our latest innovation for PET bottles that replaces traditional plastic multipack solutions, such as rings and shrink films. With Cap-It, customers are guaranteed a 100% recyclable package that aids the circular economy by providing fibres that can circulate multiple times through the recycling chain and become new packaging.”
Director of Marketing and Beverage New Product Development at Graphic Packaging International Roxanne McSpadden spoke on the new 'Cap-It' recyclable paperboard topper saying, "Graphic Packaging’s wide range of sustainable paperboard beverage solutions work well with multiple can, glass bottle and PET bottle configurations. Cap-It is our latest innovation for PET bottles that replaces traditional plastic multipack solutions, such as rings and shrink films. With Cap-It, customers are guaranteed a 100% recyclable package that aids the circular economy by providing fibres that can circulate multiple times through the recycling chain and become new packaging.”
Trend Themes
1. Sustainable Packaging - The use of renewable materials offers an opportunity for creating eco-friendly packaging alternatives.
2. Plastic-free Packaging - The shift to plastic-free packaging solutions can offer a disruptive innovation opportunity for businesses looking to create a more sustainable future.
3. Brand Visibility Packaging - Innovative paperboard topper that can be covered in additional branding components to maximize visibility for consumers offers an opportunity for brand visibility.
Industry Implications
1. Packaging Industry - The packaging industry has the opportunity to explore and invest in plastic-free and renewable materials for sustainable packaging solutions.
2. Beverage Industry - The beverage industry can invest in sustainable packaging solutions and cater to the growing demand for eco-friendly products from environmentally conscious consumers.
3. Marketing Industry - The marketing industry can work with businesses to leverage brand visibility packaging to create new opportunities for brand recognition.
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