The Ellus Spring/Summer 2013 Campaign Capitalizes Oceanic Colors
Alexandra Serrano — September 4, 2012 — Marketing
References: ellus & thefashionisto
With bold shades of neon, the Ellus Spring/Summer 2013 Campaign gives nautical a sensual twist.
Captured by photographer Jacques Dequeker, the SS'13 collection is showcased with a sultry demeanor. Models Arthur Sales and Michael Camiloto are sprawled about in a seemingly dark oceanic setting, sporting the line of brightly colored jeans. The Brazilian label has created a collection of bright neon denim that is sure to satisfy those who seek to stand out. The denim ranges in shades from bold pink to neon greens.
With models that ooze with sensuality, the campaign gives Ellus' seasonal offerings an added appeal. With the eye-catching shades of this Spring/Summer 2013 collection, the wearer is one of vivacious energy. These advertisements take on the neon trend for next season to translate it into youthful bursts of sartorial fun.
Captured by photographer Jacques Dequeker, the SS'13 collection is showcased with a sultry demeanor. Models Arthur Sales and Michael Camiloto are sprawled about in a seemingly dark oceanic setting, sporting the line of brightly colored jeans. The Brazilian label has created a collection of bright neon denim that is sure to satisfy those who seek to stand out. The denim ranges in shades from bold pink to neon greens.
With models that ooze with sensuality, the campaign gives Ellus' seasonal offerings an added appeal. With the eye-catching shades of this Spring/Summer 2013 collection, the wearer is one of vivacious energy. These advertisements take on the neon trend for next season to translate it into youthful bursts of sartorial fun.
Trend Themes
1. Nautical Neon Fashion - Disruptive innovation opportunity: Develop new manufacturing techniques and materials to create sustainable neon-colored clothing.
2. Sensual Advertising Campaigns - Disruptive innovation opportunity: Utilize augmented reality and interactive technology to create immersive and engaging advertising experiences.
3. Youthful Sartorial Fun - Disruptive innovation opportunity: Combine sustainable fashion with technology to create customizable and interactive clothing options.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Incorporate sustainable and eco-friendly practices into fashion manufacturing processes.
2. Advertising and Marketing - Disruptive innovation opportunity: Develop new strategies and technologies to enhance the impact of advertising campaigns.
3. Technology and Wearables - Disruptive innovation opportunity: Integrate fashion with wearable technology to create innovative and interactive clothing.
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