Stewardess Style Reigns Supreme for Elle Italy's 'Tendenze in Divisa'
Marissa Brassfield — August 25, 2009 — Fashion
References: elle.it & fashiongonerogue
Flight attendant fashion reigns supreme in Elle Italy's 'Tendenze in Divisa' editorial. Marcelo Krasilcic captures model Megan McNierney in chic shift dresses, coats and pillbox hats that any stewardess would kill to rock.
Elle Italy's 'Tendenze in Divisa' editorial appears in the September 2009 issue, and if it doesn't inspire some wanderlust in you, nothing will. Check out some other flight attendant and aviation-inspired innovations below.
Implications - WHAT "FEELING" ARE YOU REFERRING TO IN SECOND SENTENCE?
Iconic vocational jobs such as the flight attendant are highly popular as it serves as a throwback to eras past. Gender roles play a big part in the feeling, as women were only designated to do certain jobs. Therefore, being fashionable was associated with the job.
Elle Italy's 'Tendenze in Divisa' editorial appears in the September 2009 issue, and if it doesn't inspire some wanderlust in you, nothing will. Check out some other flight attendant and aviation-inspired innovations below.
Implications - WHAT "FEELING" ARE YOU REFERRING TO IN SECOND SENTENCE?
Iconic vocational jobs such as the flight attendant are highly popular as it serves as a throwback to eras past. Gender roles play a big part in the feeling, as women were only designated to do certain jobs. Therefore, being fashionable was associated with the job.
Trend Themes
1. Retro-inspired Fashion - Disruptive innovation opportunity: Create a line of retro-inspired fashion that pays homage to iconic vocational jobs like flight attendants.
2. Aviation-inspired Design - Disruptive innovation opportunity: Develop aviation-inspired design elements for clothing, accessories, and interior decor to capitalize on the nostalgia for flight attendant fashion.
3. Gender-inclusive Workwear - Disruptive innovation opportunity: Design and market gender-inclusive workwear that breaks traditional stereotypes, including stylish options for vocational jobs.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Collaborate with fashion brands to create retro-inspired collections that celebrate iconic vocational jobs like flight attendants.
2. Interior Design - Disruptive innovation opportunity: Partner with interior design companies to incorporate aviation-inspired elements into home decor, creating a nostalgic and stylish atmosphere.
3. Workwear - Disruptive innovation opportunity: Develop gender-inclusive workwear lines that offer stylish options for vocational jobs, breaking traditional stereotypes in the industry.
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