The 'Elements of Well Being' Ads Promotes Westin Hotels Through Relaxation
Leslie Chen — May 12, 2011 — Marketing
References: hsyndicate.org & adsoftheworld
Photographer Gregoire Alexandre captures these tranquil images as part of the 'Elements of Well Being' campaign for Westin Hotels. With clean lines and images, the advertisements promote a peaceful and relaxing atmosphere for guests staying in the hotel.
One of the ads features a bed of balloons with a woman lying on it completely content. The only colors in the 'Elements of Well Being' prints are white and gray with nothing but the balloons featured. The woman in the ad is also wearing a completely white outfit. The effect is a completely relaxing atmosphere.
The premise of the 'Elements of Well Being' ads is not to promote the hotel chain through featuring the hotel properties, but rather through capturing the feeling of staying at the Westin.
One of the ads features a bed of balloons with a woman lying on it completely content. The only colors in the 'Elements of Well Being' prints are white and gray with nothing but the balloons featured. The woman in the ad is also wearing a completely white outfit. The effect is a completely relaxing atmosphere.
The premise of the 'Elements of Well Being' ads is not to promote the hotel chain through featuring the hotel properties, but rather through capturing the feeling of staying at the Westin.
Trend Themes
1. Tranquil Advertising - Opportunity for brands to promote products or services by appealing to relaxation and peacefulness.
2. Minimalist Design - Opportunity for businesses to create visually appealing ads or products that focus on simplicity and clean lines.
3. Emotional Marketing - Opportunity for companies to connect with customers on an emotional level by evoking feelings of calmness and contentment.
Industry Implications
1. Hospitality - Hotels and resorts can explore innovative ways to market their accommodations by highlighting the elements of well-being and relaxation.
2. Home Decor - Companies in the home decor industry can develop products that create a serene and peaceful atmosphere in people's homes.
3. Wellness & Lifestyle - Brands in the wellness and lifestyle industry can incorporate soothing elements and emotional appeal in their marketing strategies to attract customers seeking tranquility.
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