Philips is Now Helping Consumers Make Their Own Electric Shavers
Laura McQuarrie — January 26, 2016 — Marketing
In celebration of its 125th anniversary, Philips is now running a pilot program that will make it possible for consumers to create their own 3D-printed electric shavers.
Online, Philips has created a microsite where consumers can begin creating their own shaver. There are two base designs to choose from, which can be further modified to include an open body or a foot stand. Colors and personalized messages can be added to the electric shaver before pairing the customized device with a grooming accessory.
To coincide with its anniversary year, only 125 units will be manufactured. With shipping and taxes, the cost of the unit is about € 99—considering that Father's Day is coming up, these shavers would make a fantastic one-of-a-kind gift.
Online, Philips has created a microsite where consumers can begin creating their own shaver. There are two base designs to choose from, which can be further modified to include an open body or a foot stand. Colors and personalized messages can be added to the electric shaver before pairing the customized device with a grooming accessory.
To coincide with its anniversary year, only 125 units will be manufactured. With shipping and taxes, the cost of the unit is about € 99—considering that Father's Day is coming up, these shavers would make a fantastic one-of-a-kind gift.
Trend Themes
1. Personalized 3D Printing - The trend of personalized 3D printing can be leveraged by companies in the grooming and personal care industry to offer customized products to consumers.
2. Direct-to-consumer Manufacturing - The direct-to-consumer manufacturing trend provides companies with an opportunity to offer customizable products without the need for a middleman, allowing for faster delivery times and increased efficiency in the process.
3. Limited Edition Products - Creating limited edition products, as done by Philips for their personalized 3D-printed shavers, can help to create scarcity and exclusivity, driving demand for the product.
Industry Implications
1. Grooming and Personal Care Industry - The grooming and personal care industry can benefit from the trend of personalized 3D printing to offer customized products to consumers, such as 3D-printed razors, combs, and brushes.
2. 3D Printing Industry - With the trend towards personalized 3D printing, the 3D printing industry has an opportunity to expand its offerings and establish itself as a mainstay in the personalized consumer goods market.
3. Gift and Retail Industry - The limited edition personalized 3D-printed shavers from Philips is a great example of how the gift and retail industry can leverage the trend of customized products to increase sales and appeal to a wider consumer base.
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