A Preview Bottle of El Negocio Tequila Sold for $10,000 at Auction
Laura McQuarrie — November 3, 2023 — Lifestyle
References: elnegociotequila & tequilamatchmaker
El Negocio Tequila is a pure, 100% additive-free sipping tequila that made waves before its official debut. The first preview bottle of El Negocio Tequila sold for $10,000 at its debut auction and now, the premiere vintage of El Negocio has officially arrived in the United States.
Founded by Napa Valley vintner Adam Craun and entrepreneur Nicholas Lutz, El Negocio Tequila explores a unique intersection, specifically "the unbridled edge of tequila with a nuanced restraint and deference to terroir more commonly associated with collector-worthy wine."
Unlike most tequilas that are made with sweet Jalisco highlands agave, this one makes the most of Blue Weber Agave from the mineral-rich Jalisco lowlands for more savory notes and highly concentrated flavor.
Founded by Napa Valley vintner Adam Craun and entrepreneur Nicholas Lutz, El Negocio Tequila explores a unique intersection, specifically "the unbridled edge of tequila with a nuanced restraint and deference to terroir more commonly associated with collector-worthy wine."
Unlike most tequilas that are made with sweet Jalisco highlands agave, this one makes the most of Blue Weber Agave from the mineral-rich Jalisco lowlands for more savory notes and highly concentrated flavor.
Trend Themes
1. Additive-free Sipping Tequilas - El Negocio Tequila is a pure, 100% additive-free sipping tequila that made waves before its official debut.
2. Collector-worthy Tequilas - El Negocio Tequila explores a unique intersection of tequila with a nuanced restraint and deference to terroir more commonly associated with collector-worthy wine.
3. Distinctive Agave Sourcing - Unlike most tequilas that are made with sweet Jalisco highlands agave, El Negocio Tequila makes the most of Blue Weber Agave from the mineral-rich Jalisco lowlands for more savory notes and highly concentrated flavor.
Industry Implications
1. Alcoholic Beverages - Additive-free tequilas like El Negocio create opportunities for the alcoholic beverages industry to cater to consumers seeking pure and unique flavor profiles.
2. Luxury Goods - El Negocio's auction success and positioning as a collector-worthy tequila presents potential for the luxury goods industry to tap into the high-end spirits market.
3. Agriculture - The distinctive agave sourcing by El Negocio Tequila highlights potential opportunities for the agriculture industry to explore different cultivation methods and agave varietals.
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