'Eiphel vs Guliveris' Design Shows Who's Bigger and Badder
Vittoria Natarelli — August 1, 2010 — Art & Design
References: guliveris.lt & designyoutrust
'Eiphel vs Guliveris' is a cheeky design bringing some publicity to the the animation and design company Guliveris.
The statue of Guliveris was created in this image to look like it was made with the same materials as the famous Eiffel tower. Guliveris does not look too happy about his little tower counterpart. 'Eiphel vs Guliveris' shows the company's creativity and imagination -- essential qualities for a design company.
Implications - A simple way for businesses to appeal to consumers is through the use of humor and irony. Such qualities will not only provide sources of entertainment and amusement for consumers, they will also portray a business as highly approachable. Consumers will likely invest their time and money into products with which they share a sense of familiarity or comfort.
The statue of Guliveris was created in this image to look like it was made with the same materials as the famous Eiffel tower. Guliveris does not look too happy about his little tower counterpart. 'Eiphel vs Guliveris' shows the company's creativity and imagination -- essential qualities for a design company.
Implications - A simple way for businesses to appeal to consumers is through the use of humor and irony. Such qualities will not only provide sources of entertainment and amusement for consumers, they will also portray a business as highly approachable. Consumers will likely invest their time and money into products with which they share a sense of familiarity or comfort.
Trend Themes
1. Humorous Marketing - The use of humor in marketing can make a business approachable and memorable to consumers.
2. Creative Design - Creativity and imagination are essential qualities for any design company.
3. Personalized Marketing - Consumers are more likely to invest in products that they share a sense of familiarity or comfort with.
Industry Implications
1. Marketing and Advertising - The marketing industry can benefit from utilizing humor to create approachable and memorable campaigns.
2. Design - The design industry can improve on creativity and imagination to create more engaging products and campaigns.
3. Consumer Goods - The consumer goods industry can benefit from personalized marketing and creating products that cater to consumer's sense of familiarity and comfort.
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