Eight Treasures of Happiness Branding has a Humanizing Quality
Amelia Roblin — October 10, 2011 — Lifestyle
References: victorbranding.tw & lovelypackage
As time goes on, consumers are losing touch with the people behind the production of their choice goods, but concepts like that of Eight Treasures of Happiness packaging attempt to bring buyers back to that sense of the source. The Victor Branding Design Company has accomplished this by literally putting the faces of farmers onto these cartons of rice.
It is highly likely that the characters are actually fictional, depicted in a lighthearted caricature style, but they represent the different sorts workers behind the brand, doing everything from the planting and harvesting to the supervising and the distribution of the Taiwanese product. Whether or not the actual people filling these roles are as jovial about their jobs as Eight Treasures of Happiness packaging suggests, consumers would feel good about buying these carefully composed parcels.
It is highly likely that the characters are actually fictional, depicted in a lighthearted caricature style, but they represent the different sorts workers behind the brand, doing everything from the planting and harvesting to the supervising and the distribution of the Taiwanese product. Whether or not the actual people filling these roles are as jovial about their jobs as Eight Treasures of Happiness packaging suggests, consumers would feel good about buying these carefully composed parcels.
Trend Themes
1. Personalized Packaging - The trend of incorporating personalized features on product packaging enhances customer experience and connection with the brand.
2. Humanizing Branding - The trend of injecting human qualities into branding creates a relatable and emotional connection with customers.
3. Transparency in Production - The trend of showcasing the people behind the production process establishes trust and builds a positive brand image.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit by incorporating humanizing and personalized features on their packaging to enhance customer connection and trust.
2. Agriculture - The agriculture industry has an opportunity to showcase the people and process behind their products by incorporating personalized features on their packaging, increasing accountability and engagement.
3. Marketing and Advertising - Marketing and advertising industries can leverage the trend of humanizing branding to create more effective and relatable campaigns, building stronger connections with customers.
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