GAZE Wine Cocktails are Packaged in Recyclable Aluminum Bottles
Laura McQuarrie — June 15, 2019 — Lifestyle
References: gazewinecocktails & candyindustry
Vintage Wine Estates' GAZE Wine Cocktail is an innovative new effervescent wine cocktail that's low in calories and unconventionally packaged. While many wine producers are now releasing a variety of products in portable and recyclable canned formats, Vintage Wine Estates opted to package its GAZE Wine Cocktails in recyclable aluminum bottles with twist-off closures.
Targeting active consumers who are passionate about wellness, GAZE Wine Cocktails are offered in unique varieties like Coconut Water-Chardonnay-Moscato and Blueberry-Pomegranate Moscato. According to Vintage Wine Estates president Terry Wheatley, "We noticed many consumers who enjoy wine also practice a lifestyle that includes fitness, yoga, meditation, outdoor activities, self-care and other positive pursuits. We wanted to appeal to them by combining wine with some of their favorite ingredients in a modern, fun, easy-to-enjoy wine cocktail."
Targeting active consumers who are passionate about wellness, GAZE Wine Cocktails are offered in unique varieties like Coconut Water-Chardonnay-Moscato and Blueberry-Pomegranate Moscato. According to Vintage Wine Estates president Terry Wheatley, "We noticed many consumers who enjoy wine also practice a lifestyle that includes fitness, yoga, meditation, outdoor activities, self-care and other positive pursuits. We wanted to appeal to them by combining wine with some of their favorite ingredients in a modern, fun, easy-to-enjoy wine cocktail."
Trend Themes
1. Portable Wine Cocktails - The trend of packaging wine cocktails in portable formats like cans and aluminum bottles presents an opportunity for disruptive innovation in the wine industry.
2. Low-calorie Wine Cocktails - The trend of offering wine cocktails with low calorie content opens up possibilities for disruptive innovation in the beverage industry, catering to health-conscious consumers.
3. Wellness-driven Alcohol Products - The trend of targeting active consumers and combining alcohol with wellness-oriented ingredients creates opportunities for disruptive innovation in the alcoholic beverage industry.
Industry Implications
1. Wine Production - The wine production industry can explore disruptive innovation by incorporating portable and low-calorie wine cocktail offerings to appeal to health-conscious consumers.
2. Beverage Packaging - The beverage packaging industry has the chance to disrupt the market by providing innovative and sustainable packaging solutions for wine cocktails, such as recyclable aluminum bottles.
3. Alcoholic Beverage Manufacturing - The alcoholic beverage manufacturing industry can seize the opportunity to disrupt the market by developing wellness-driven alcohol products that cater to active consumers' desires for healthy indulgence.
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