Brain Dead Launches the Magic: The Gathering Edition 3 Drop
References: wearebraindead & hypebeast
Brain Dead introduces its latest collaborative project that is designed alongside Wizards of the Coast's Magic: The Gathering for the latest Edition 3 collection. The capsule is made up of seven silhouettes in total -- this comprises five graphic tees and two caps.
The brand dives into the themes of the magical game, which is essentially a trading card game that uses a plethora of iconography and rules that are seen by the Turn Structure, the Stack tee, and the Hypergraphic. The new collection delivers tees that have a beige, black, or white base foundation. These are then detailed with graphics over the front that highlight the game. The two caps are done in black and have detailed over the front -- these are now all available to shop online.
Image Credit: Brain Dead
The brand dives into the themes of the magical game, which is essentially a trading card game that uses a plethora of iconography and rules that are seen by the Turn Structure, the Stack tee, and the Hypergraphic. The new collection delivers tees that have a beige, black, or white base foundation. These are then detailed with graphics over the front that highlight the game. The two caps are done in black and have detailed over the front -- these are now all available to shop online.
Image Credit: Brain Dead
Trend Themes
1. Game-inspired Streetwear - Disruptive innovation opportunity for fashion retailers to collaborate with popular game franchises to reach a wider and more diverse audience.
2. Graphic-heavy Designs - The popularity of graphic tees presents an opportunity for designers to create unique and eye-catching designs that cater to niche interests.
3. Nostalgic Collaborations - Collaborating with nostalgic brands and franchises could be a successful strategy for brands to tap into the emotional connection of their audience.
Industry Implications
1. Fashion Retail - Fashion retailers can benefit from collaborating with popular games franchises to reach a broader and more diverse audience.
2. Gaming - Popular game franchises can expand their merchandise offerings by collaborating with fashion retailers to diversify their revenue streams.
3. Graphic Design - The popularity of graphic-heavy designs presents an opportunity for graphic designers to create unique, eye-catching products.
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