Brain Dead Worked with WoTC on Latest MTG Secret Lair Set
Colin Smith — July 18, 2024 — Business
References: company.wizards & destructoid
The Brain Dead x Magic: The Gathering Secret Lair collection is a collaboration between the Los Angeles-based streetwear collective Brain Dead and the popular trading card game Magic: The Gathering. This collection is divided into three distinct drops: Creatures, Lands, and Staples. Each drop features unique and inventive artwork that reflects Brain Dead’s signature style, known for its unconventional and often surreal graphics. The Creatures drop includes fan-favorite cards such as the Sphinx, Goblin Shaman, and Ooze, reimagined with playful and distinctive designs. The Lands drop showcases two cards for each environment, highlighting various aspects of Magic: The Gathering’s landscapes. The Staples drop focuses on Commander cards, which are essential for the popular multiplayer format of the game.
The artwork for the Brain Dead x Magic: The Gathering Secret Lair collection was created by a diverse group of artists, including Gage Lindsten, Ema Gaspar, Gomzé, JRZ251, Hank Reavis, Bardo Bread, Jackson Epstein, and Kogan. Each drop is available for purchase on the Secret Lair website, with standard versions priced at $30 USD and foil versions at $40 USD. In addition to the card sets, Brain Dead has released a collection of Secret Lair-branded merchandise, further expanding the collaboration’s reach. This limited-time release is part of Magic: The Gathering’s ongoing effort to blend the worlds of gaming and contemporary art, offering players and collectors unique and visually striking additions to their collections.
Image Credit: Wizards of the Coast
The artwork for the Brain Dead x Magic: The Gathering Secret Lair collection was created by a diverse group of artists, including Gage Lindsten, Ema Gaspar, Gomzé, JRZ251, Hank Reavis, Bardo Bread, Jackson Epstein, and Kogan. Each drop is available for purchase on the Secret Lair website, with standard versions priced at $30 USD and foil versions at $40 USD. In addition to the card sets, Brain Dead has released a collection of Secret Lair-branded merchandise, further expanding the collaboration’s reach. This limited-time release is part of Magic: The Gathering’s ongoing effort to blend the worlds of gaming and contemporary art, offering players and collectors unique and visually striking additions to their collections.
Image Credit: Wizards of the Coast
Trend Themes
1. Collaborative Art-trading Card Crossovers - The mix of streetwear aesthetics with trading card design exemplifies a disruptive approach that merges fashion and gaming communities.
2. Limited-edition Collectible Merchandise - Exclusive, branded merchandise accompanying card sets increases the appeal and collectible value for fans and collectors alike.
3. Artist-driven Gaming Collaborations - Featuring diverse artists to reimagine popular game features fosters a unique blend of contemporary art and traditional gameplay.
Industry Implications
1. Gaming - Incorporating unique and imaginative artwork into popular games disrupts conventional card game design and attracts artistic communities.
2. Fashion - Collaborations between streetwear brands and gaming franchises can create new hybrid markets that blur the lines between fashion and entertainment.
3. Art - Opening up gaming projects to various artists integrates different visual styles into traditional media, expanding the potential reach and impact of artwork.
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