H&M's "In It For The Long Run" Was Made from Recycled Materials
Ellen Smith — January 9, 2018 — Eco
References: www2.hm & highsnobiety
Last year, H&M announced its commitment to becoming 100% circular by the year 2030 and has recently revealed an eco-friendly sportswear line dubbed "In It For The Long Run" to demonstrate this shift toward becoming a more conscious brand.
The line, which was made from recycled polyester and spandex consists of sports leggings, hoodies, comfortable sports bras and a variety of tees that cater to runners, trainers and yogis. The women's workout line features a more natural color palette, with pieces available in forest green and black iterations. While the color palette is subtle, each piece features unique decorative elements, like breathable mesh, or convenient drawstrings, to offer the wearer something as comfortable as it is stylish.
The line, which was made from recycled polyester and spandex consists of sports leggings, hoodies, comfortable sports bras and a variety of tees that cater to runners, trainers and yogis. The women's workout line features a more natural color palette, with pieces available in forest green and black iterations. While the color palette is subtle, each piece features unique decorative elements, like breathable mesh, or convenient drawstrings, to offer the wearer something as comfortable as it is stylish.
Trend Themes
1. Eco-friendly Sportswear - Opportunity for brands to create more sustainable sportswear options using recycled materials.
2. Circular Fashion - Shift towards circular economy in the fashion industry by recycling and reusing materials.
3. Conscious Branding - Increasing consumer demand for brands that prioritize environmental sustainability and ethical practices.
Industry Implications
1. Fashion - Fashion industry can explore the use of recycled materials and circular fashion principles.
2. Textile - Opportunity for textile industry to develop innovative processes to recycle and upcycle materials.
3. Sporting Goods - Sporting goods industry can invest in eco-friendly and sustainable materials for sportswear production.
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