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Stylishly Versatile Eco-Friendly Jeans

Clean the Sky - Positive Eco Trends & Breakthroughs

Each Pair of Paper&rock Boasts 10 Recycled Plastic Bottles

— September 18, 2019 — Eco
Paper&Rock launches a Kickstarter for its eco-friendly jeans — a product that fuses aesthetic appeal with a function-forward mentality. While the fact that each pair boasts a total of 10 plastic bottles collected from the ocean, the product will also bring great value to consumers in terms of features. The designs boast a total of 20 functions, including deep front pockets, resistance to water and stains, stretchy and soft fabrics for optimal comfort and an itch-free experience, anti-microbial and moisture-wicking properties, a high level of breathability, proficiency in temperature regulation, and more. In addition, the eco-friendly jeans are also cruelty-free.

Paper&Rock makes its product available to men and women, in three fits. This includes skinny, slim, and straight, ensuring that the eco-friendly jeans satisfy the needs and preferences of everyone.
Trend Themes
1. Eco-friendly Fashion - Disruptive innovation opportunities in sustainable material sourcing and functional design for fashion brands.
2. Multi-functional Clothing - Disruptive innovation opportunities in creating versatile and practical garments with innovative features.
3. Cruelty-free Fashion - Disruptive innovation opportunities in developing animal-friendly alternatives for the fashion industry.
Industry Implications
1. Fashion - Disruptive innovation opportunities in sustainable fashion, incorporating recycled materials and cruelty-free practices.
2. Sustainable Lifestyle - Disruptive innovation opportunities in creating eco-friendly products that promote sustainable living.
3. Textile Manufacturing - Disruptive innovation opportunities in developing new techniques and materials for textile production.
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