Birchbox and Stasher Curated a Beauty Experience for Earth Day
Laura McQuarrie — March 19, 2021 — Eco
References: birchbox & cosmeticsbusiness
In celebration of Earth Day in April, Birchbox is teaming up with Stasher to share eco-friendly beauty experiences. Birchbox subscribers will get their monthly beauty product selection in a silicone Stasher bag, which helps to reduce the dependency on single-use plastic.
Within the eco-friendly beauty subscription, members will find a curated selection of natural and sustainable products from brands like Kiehl's, Greenfrog Botanics, Huygens and Algologie. Best of all, the bag can be repurposes in a number of ways, for storing beauty products, food, or other small items.
A few years ago, Birchbox committed to 100% recyclable and biodegradable packaging and now, it is working towards making everything it produces recyclable by 2025.
Within the eco-friendly beauty subscription, members will find a curated selection of natural and sustainable products from brands like Kiehl's, Greenfrog Botanics, Huygens and Algologie. Best of all, the bag can be repurposes in a number of ways, for storing beauty products, food, or other small items.
A few years ago, Birchbox committed to 100% recyclable and biodegradable packaging and now, it is working towards making everything it produces recyclable by 2025.
Trend Themes
1. Eco-friendly Packaging - Beauty subscription companies can explore using eco-friendly packaging options to show their commitment to sustainability, such as Birchbox's 100% recyclable and biodegradable packaging.
2. Sustainable Beauty Products - Brands can focus on developing natural and sustainable beauty products, like those curated by Birchbox for their eco-friendly beauty subscriptions.
3. Alternative Storage Solutions - Companies can explore alternative storage solutions for beauty products, such as Stasher bags, to reduce dependency on single-use plastic and promote reusability.
Industry Implications
1. Beauty Subscription Services - Companies in the beauty subscription industry can consider adopting eco-friendly initiatives and partnerships with sustainable brands to appeal to environmentally-conscious consumers.
2. Sustainable Beauty Product Brands - Brands in the sustainable beauty products industry can collaborate with beauty subscription services to reach a wider audience interested in eco-friendly and natural beauty products.
3. Eco-friendly Packaging Manufacturers - Manufacturers of eco-friendly packaging can work with beauty subscription services to develop innovative and sustainable packaging options that reduce waste and promote reusability.
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