Earth-Friendly Canadian Diamonds
Bianca — August 21, 2007 — Social Good
References: brilliantearth
Promise her the world, and show her you'll care for it as well. Gents, forget blood diamonds. To show your beautiful wife just how much she means to you, consider getting an earth-friendly engagement ring.
There is so much controversy involved with mining diamonds, that a lot of couples have opted to skip the icey bobbles entirely. For the bling-thirsty yet globally conscious, there are alternatives!
You won't have to sacrifice glitz or contribute to the unethical treatment of miners thanks to San Francisco-based Brilliant Earth. The business was launched by Beth Gerstein and Eric Grossberg as a result of their love for each other and the Earth. Eric was stumped because he couldn't find an ethical source for the dimaonds, so created Brilliant Earth as an alternative to the cruel industry.
"All of our diamonds come from Canadian mines that follow environmentally sustainable practices and are committed to delivering high quality gems. Our well-established suppliers authenticate the source of their diamonds as conflict free and follow established domestic business practices."
There is so much controversy involved with mining diamonds, that a lot of couples have opted to skip the icey bobbles entirely. For the bling-thirsty yet globally conscious, there are alternatives!
You won't have to sacrifice glitz or contribute to the unethical treatment of miners thanks to San Francisco-based Brilliant Earth. The business was launched by Beth Gerstein and Eric Grossberg as a result of their love for each other and the Earth. Eric was stumped because he couldn't find an ethical source for the dimaonds, so created Brilliant Earth as an alternative to the cruel industry.
"All of our diamonds come from Canadian mines that follow environmentally sustainable practices and are committed to delivering high quality gems. Our well-established suppliers authenticate the source of their diamonds as conflict free and follow established domestic business practices."
Trend Themes
1. Ethical Jewelry - Disruptive innovation opportunity: Develop new ways to source and produce jewelry that prioritize ethical practices and sustainability.
2. Eco-conscious Consumerism - Disruptive innovation opportunity: Create products and services that cater to the growing demand for eco-friendly options in various industries.
3. Transparent Supply Chains - Disruptive innovation opportunity: Build platforms and technologies that provide visibility into supply chains to ensure ethical sourcing and production.
Industry Implications
1. Jewelry - Disruptive innovation opportunity: Introduce eco-friendly materials and ethical production methods in the jewelry industry.
2. Fashion - Disruptive innovation opportunity: Develop sustainable and ethical fashion practices, including the use of eco-friendly materials and fair trade labor.
3. Mining - Disruptive innovation opportunity: Implement technologies and practices that promote sustainable and ethical mining processes, minimizing environmental impact and ensuring worker safety.
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