Dentsu Creates Campaign for London's Hybrid Taxi
Peter Vallas — December 9, 2010 — Eco
References: fastcodesign
Leaning towards a more environmentally conscious world, a hybrid taxi company by the name of 'greentomatocars' has launched in one of the busiest cities in Europe, London. In a city of over 7 million people, how do you promote a concept so that people notice? Laser graffiti, of course.
Known for its stellar interactive campaigns, Dentsu has done it once again. A camera and computer generate graphics from a laser wand as it moves across surfaces, which are then projected onto to the Battersea Power Station in London.
The graffiti may not be permanent, but it's sure to paint a vivid picture in one's mind.
Known for its stellar interactive campaigns, Dentsu has done it once again. A camera and computer generate graphics from a laser wand as it moves across surfaces, which are then projected onto to the Battersea Power Station in London.
The graffiti may not be permanent, but it's sure to paint a vivid picture in one's mind.
Trend Themes
1. Eco-friendly Advertising - Opportunity for companies to harness environmental concerns to promote their products and services through eco-friendly advertising methods such as laser graffiti campaigns.
2. Interactive Marketing - Brands can engage consumers through interactive marketing campaigns like Dentsu's laser graffiti campaign, creating memorable experiences that drive customer loyalty and engagement.
3. Alternative Promotional Strategies - With the rise of non-traditional marketing channels, there is an opportunity for businesses to explore and experiment with alternative promotional strategies like laser graffiti.
Industry Implications
1. Green Transportation - Companies in the green transportation industry can use eco-friendly advertising methods to raise brand awareness and differentiate themselves from traditional transportation companies.
2. Marketing and Advertising - Marketing and advertising agencies can leverage interactive and innovative approaches to create memorable campaigns that stand out in a crowded marketplace.
3. Urban Design and Architecture - Urban designers and architects can incorporate interactive and artistic installations like laser graffiti into their designs, creating more engaging and memorable spaces for people to enjoy.
4.9
Score
Popularity
Activity
Freshness
