The Le Repas Bistro Rewards Cyclists by Offering a Free Meal
Simal Yilmaz — March 16, 2013 — Eco
References: lerepas.br & springwise
The 'Le Repas' bistro in Brazil is an eco-friendly cafe that offers a free salad for any diner who rides their bike to the shop. Being sustainable in production and operations is admirable, but incorporating these methods into your business is truly inspiring.
Karen Ferrari, the creator of this promotion, was inspired by the amount of cyclists he saw during his trip to France, and decided to reward his own customers who utilized this method of transportation with a healthy bowl of salad at his cafe. This idea is not only admirable, but it's also profitable for his business. It not only encourages people to ride their bikes to the bistro, but it also entices bikers passing by to stop in for a complimentary bite to eat.
Karen Ferrari, the creator of this promotion, was inspired by the amount of cyclists he saw during his trip to France, and decided to reward his own customers who utilized this method of transportation with a healthy bowl of salad at his cafe. This idea is not only admirable, but it's also profitable for his business. It not only encourages people to ride their bikes to the bistro, but it also entices bikers passing by to stop in for a complimentary bite to eat.
Trend Themes
1. Eco-friendly Transportation - Opportunity for businesses to incorporate eco-friendly transportation methods and incentivize customers for using them.
2. Sustainability in Food Service - Opportunity for businesses in the food service industry to promote sustainability and eco-friendly practices in their operations.
3. Healthy Lifestyle Promotion - Opportunity for businesses to promote healthy lifestyles and attract customers by offering incentives for using alternative transportation methods.
Industry Implications
1. Cafes and Restaurants - Cafes and restaurants can implement eco-friendly initiatives, such as bike rewards, to attract environmentally-conscious customers.
2. Cycling and Fitness - The cycling and fitness industry can collaborate with businesses to promote healthy living and provide incentives for using bicycles as a mode of transportation.
3. Sustainable Tourism - Businesses in the tourism industry can integrate sustainable practices and offer incentives to promote eco-tourism and alternative transportation options.
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