Nivea's First-Ever Eau de Toilette Captures the Brand's Unique Scent
Laura McQuarrie — April 19, 2018 — Fashion
References: nivea.de & packagingoftheworld
In order to give Nivea skincare consumers the chance to experience just the brand's iconic scent, Studio Oeding created the first-ever eau de toilette for Nivea.
The elegant new fragrance product is packaged in an all-white glass flacon, which references how the Nivea Crème first got its name. To accent the perfume packaging, blue details showcase the elegant spray bottle and its nozzle. The secondary packaging for the fragrance product resembles a tin or a skincare product pot, which also offers a nod to the skincare brand's roots.
In terms of the scent of the product, the Nivea eau de toilette is said to capture the unmistakable essence of the top-secret Nivea brand fragrance, but it is also said to have an aroma that "brings childhood memories back to life."
The elegant new fragrance product is packaged in an all-white glass flacon, which references how the Nivea Crème first got its name. To accent the perfume packaging, blue details showcase the elegant spray bottle and its nozzle. The secondary packaging for the fragrance product resembles a tin or a skincare product pot, which also offers a nod to the skincare brand's roots.
In terms of the scent of the product, the Nivea eau de toilette is said to capture the unmistakable essence of the top-secret Nivea brand fragrance, but it is also said to have an aroma that "brings childhood memories back to life."
Trend Themes
1. Skincare-inspired Fragrances - Creating fragrances that are inspired by skincare products provides an innovative way for brands to expand their offerings and appeal to skincare consumers.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can explore the creation of skincare-inspired fragrances to enhance their product portfolios and meet the demands of consumers.
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