Domino's Dropped Eau de Passion for Valentine's Day
Laura McQuarrie — February 17, 2025 — Unique
References: famouscampaigns
Based on the insight that Domino's sees a 50% spike in Pepperoni Passion orders every Valentine's Day, the chain dropped a pepperoni-inspired scent—Eau de Passion—for February 14th.
This limited-edition unisex fragrance features notes of pepper with a warm, spicy base that delivers the comfort and familiarity of a fresh slice. To introduce this unconventional fragrance to pizza lovers, Domino's teamed up with Married at First Sight UK star Luke Debono, and in the campaign, he shared details about his own search for passion.
Surrounding Valentine's Day, Domino's is giving fans the chance to win the exclusive 30ml Eau de Passion online and help make it easier to connect with fellow pepperoni pizza lovers when they wear the enticing scent.
This limited-edition unisex fragrance features notes of pepper with a warm, spicy base that delivers the comfort and familiarity of a fresh slice. To introduce this unconventional fragrance to pizza lovers, Domino's teamed up with Married at First Sight UK star Luke Debono, and in the campaign, he shared details about his own search for passion.
Surrounding Valentine's Day, Domino's is giving fans the chance to win the exclusive 30ml Eau de Passion online and help make it easier to connect with fellow pepperoni pizza lovers when they wear the enticing scent.
Trend Themes
1. Food-integrated Fragrances - Fragrances inspired by popular food items are capturing consumer interest by blending sensory experiences.
2. Limited-edition Holiday Products - Releasing unique products tied to holidays creates buzz and temporary demand, attracting both loyal and new consumers.
3. Celebrity-driven Marketing Campaigns - By involving celebrities in campaigns, brands leverage their influence to create a personal connection and wider reach.
Industry Implications
1. Fragrance Industry - Innovative scents inspired by unconventional sources disrupt traditional fragrance norms and expand product lines.
2. Food and Beverage Industry - Creating cross-industry collaborations with unusual pairings can evoke curiosity and draw in diverse customer bases.
3. Marketing and Advertising Industry - Strategic partnerships with public figures offer novel avenues for storytelling and expanding brand narratives.
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