The New Nestle Toll House Edible Cookie Doughs are Indulgent
Michael Hemsworth — January 26, 2020 — Marketing
References: nestle & snackandbakery
A range of new flavors have been introduced as part of the Nestle Toll House Edible Cookie Doughs lineup to address increasing consumer demand for the unexpectedly delicious and clever desserts. The new flavors include the Funfetti Edible Cookie Dough along with the Fudge Brownie Batter, which are both inspired by two popular recipes amongst consumers. The products are perfect for eating as a dessert or a treat when watching TV and help to capture the flavor of unbaked cookie dough without any of the raw ingredients.
Associate Brand Manager Samantha Set spoke on the new Nestle Toll House Edible Cookie Doughs saying, "We wanted to expand our edible cookie dough offerings to make it even easier to enjoy your favorite dessert right out of the container. This expanded collection of edible cookie doughs provides even more ways to create fun, lasting memories while snacking on your favorite treats – no baking needed!"
Associate Brand Manager Samantha Set spoke on the new Nestle Toll House Edible Cookie Doughs saying, "We wanted to expand our edible cookie dough offerings to make it even easier to enjoy your favorite dessert right out of the container. This expanded collection of edible cookie doughs provides even more ways to create fun, lasting memories while snacking on your favorite treats – no baking needed!"
Trend Themes
1. Edible Cookie Dough - The rising popularity of edible cookie dough presents opportunities for innovation in flavors, packaging and marketing.
2. Convenient Desserts - Consumer demand for convenient, ready-to-eat desserts presents opportunities for innovation in ingredients and packaging that cater to on-the-go snacking.
3. Creative Flavor Combinations - The success of Nestle Toll House's new flavors like Funfetti and Fudge Brownie Batter demonstrates opportunities in exploring unique and unconventional flavor combinations in dessert products.
Industry Implications
1. Food and Beverage - Innovators in the food and beverage industry can explore new ways to incorporate popular flavor profiles in their products to target consumers' sweet tooth cravings.
2. Snack - The expanding market for on-the-go snacking presents opportunities for companies to create convenient and satisfying snack options that can be consumed without preparation.
3. Packaging - Packaging companies can explore ways to improve the packaging of desserts and snack products to cater to consumers who want non-perishable food items that can be stored for extended periods of time.
2.8
Score
Popularity
Activity
Freshness
