easyJet's Crew Traded easyJet Uniforms for Iconic Eurovision Outfits
Laura McQuarrie — June 13, 2023 — Marketing
References: famouscampaigns
As the headline sponsor of Eurovision, easyJet has its cabin crew trade in their usual easyJet uniforms for a special catwalk show featuring the most iconic looks from the international song competition. Fans with a keen eye and a sharp memory will recognize outfits like the head-to-toe silver suits sported by Jedward in 2012, the wild ensemble worn by Ukraine’s 2004’s winner Ruslana, and the colorful looks from UK winner Bucks Fizz in 1981 and more, which were selected by the public in a vote.
In the spirit of being a national sponsor for an event that brings people together from different cultures, easyJet released special deals to a select few destinations in Europe so that travelers could get discount deals in the spring.
In the spirit of being a national sponsor for an event that brings people together from different cultures, easyJet released special deals to a select few destinations in Europe so that travelers could get discount deals in the spring.
Trend Themes
1. Eurovision-inspired Uniforms - Disruptive innovation opportunity: Airlines can partner with cultural events and festivals to create special uniforms that reflect the spirit and aesthetics of the event, enhancing the customer experience.
2. Fan-selected Outfits - Disruptive innovation opportunity: Brands can engage with their audience by allowing them to vote for or select outfits, creating a sense of ownership and excitement around the brand's image.
3. Discount Travel Deals - Disruptive innovation opportunity: Travel companies can leverage their partnerships with events to offer exclusive discount deals, attracting travelers and boosting customer loyalty.
Industry Implications
1. Airlines - Disruptive innovation opportunity: Airlines can explore unique collaborations with events and festivals to not only create memorable experiences for their customers but also enhance their brand identity.
2. Fashion - Disruptive innovation opportunity: Fashion brands can leverage public voting or engagement to shape their collections, promoting inclusive and customer-driven design.
3. Travel - Disruptive innovation opportunity: Travel agencies and companies can tap into the popularity of cultural events and festivals to offer exclusive travel deals, attracting a specific and enthusiastic customer segment.
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