The Richmond Toad in the Hole Easy Meal Kit is for Midweek Meals
Michael Hemsworth — September 15, 2021 — Marketing
References: richmondsausages & retailtimes
The Richmond Toad in the Hole Easy Meal Kit is being launched by the brand to provide consumers with a simple way to enjoy an authentic meal midweek without the need to do ample work. The meal kit portioned to serve up to four people and can be prepared in just five-minutes before being popped in the oven for 40-minutes. The kit includes 10 thick pork sausages along with batter mix to help achieve an authentic version of the namesake meal.
Marketing Director at Kerry Foods Dawn Spencer commented on the new Richmond Toad in the Hole Easy Meal Kit saying, "As the nation’s favourite sausage brand we’re passionate about delivering what families need – fuss-free, great-tasting meals. But as our lives get busier again, we know that it’s getting harder and harder for consumers to find inspiration when meal planning. We’re delighted to be entering the meal kit space for the first time to make dinnertime even easier – and tastier! Our new Toad in the Hole Easy Meal Kit provides families with everything they need to make one of our favourite – yet difficult to master – meals in just five simple steps whilst ensuring their Yorkshire puddings perfectly rise every time. Now it’s even easier to plate up a showstopping toad in the hole with our sausages – the perfect family meal as the weather gets colder.”
Marketing Director at Kerry Foods Dawn Spencer commented on the new Richmond Toad in the Hole Easy Meal Kit saying, "As the nation’s favourite sausage brand we’re passionate about delivering what families need – fuss-free, great-tasting meals. But as our lives get busier again, we know that it’s getting harder and harder for consumers to find inspiration when meal planning. We’re delighted to be entering the meal kit space for the first time to make dinnertime even easier – and tastier! Our new Toad in the Hole Easy Meal Kit provides families with everything they need to make one of our favourite – yet difficult to master – meals in just five simple steps whilst ensuring their Yorkshire puddings perfectly rise every time. Now it’s even easier to plate up a showstopping toad in the hole with our sausages – the perfect family meal as the weather gets colder.”
Trend Themes
1. Meal Kit Convenience - The rise of meal kit subscription services and the introduction of products, such as the Richmond Toad in the Hole Easy Meal Kit, are disrupting the traditional grocery industry by providing consumers with a simple and convenient way to cook at home.
2. Time-saving Meal Preparation - A trend towards time-saving meal preparation through the use of pre-prepared meal kits represents an opportunity for food brands to attract busy consumers seeking easy, tasty and fresh meal options.
3. Home Cooking Made Easy - The use of meal kits helps break down the barriers to home cooking for novice cooks and busy families, presenting an opportunity to innovate and introduce new and exciting meal options using pre-prepared ingredients for home cooking.
Industry Implications
1. Meal Kit Service Industry - The meal kit service industry has experienced impressive growth in recent years and is expected to continue growing as the demand for convenient and healthy meal options increases.
2. Frozen Food Industry - The frozen food industry can capitalize on the trend towards time-saving meal preparation by introducing new, high-quality pre-prepared meal options that can be easily cooked at home.
3. Pork Sausage Industry - The pork sausage industry can explore innovative ways to provide consumers with high-quality, pre-prepared sausage options, such as those included in the Richmond Toad in the Hole Easy Meal Kit, to make cooking at home easier and more convenient.
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