Whyte & Mackay and Patisserie Chanson Created the Scotch Cross Bun
Laura McQuarrie — April 17, 2019 — Lifestyle
References: whyteandmackay & prexamples
Many people look forward to enjoying the taste of a classic Easter bun this spring and those who are over the age of 18 have the chance to try a unique whisky-infused creation from Whyte & Mackay and Patisserie Chanson. This collaboration between the Scotch whisky maker and the dessert bar introduces a grown-up version of hot cross buns that's infused with The Dalmore. As such, the finished product is said to be a bun that's sweet, rich and served with a whisky glaze that has notes of roasted coffee and dark chocolate.
The aptly named Scotch Cross Buns are set to be served over Easter Weekend at New York City's Patisserie Chanson. Fortunately for those who live in London, Scottish restaurant Mac & Wild will also be adding these Easter buns to its menu for a limited time.
The aptly named Scotch Cross Buns are set to be served over Easter Weekend at New York City's Patisserie Chanson. Fortunately for those who live in London, Scottish restaurant Mac & Wild will also be adding these Easter buns to its menu for a limited time.
Trend Themes
1. Whisky-infused Food - There is an opportunity for food and beverage companies to experiment with whisky-infused foods to create unique and grown-up versions of classic dishes.
2. Collaborative Creations - Businesses from different industries can collaborate to create unique and innovative products that appeal to a wider audience.
3. Limited-time Offerings - The use of limited-time offerings can create hype and urgency around a product, driving sales and interest from consumers.
Industry Implications
1. Food and Beverage - Incorporating unique and unexpected flavors into products can lead to product differentiation and a competitive edge in the market.
2. Alcohol - Companies in the alcohol industry can explore collaboration opportunities with businesses in the food industry to create innovative and unique products that attract a wider customer base.
3. Hospitality - Hotels and restaurants can use limited-time offerings and collaborations to create unique and memorable dining experiences that keep customers coming back.
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