Rowan Allows You to Book a Licensed Nurse for At-Home Piercings
Grace Mahas — August 1, 2019 — Tech
References: heyrowan & fastcompany
Rowan is a new startup that connects customers with licensed nurses to do at-home ear piercings. The company is targetted to girls between the ages of 7 and 14 for a comfortable and convenient piercing process.
Rowan was founded by Louisa Schneider who saw ear piercing as "a rite of passage that transcends cultures and religion. It’s one that typically brings multiple generations of women from a family together. But we have somehow relegated it to a mall.” The entrepreneur wanted to make the experience more hygienic and personal to mark an important milestone in young girls' lives.
Rowan also offers a monthly subscription service titled the 'Earring Club' that gives subscribers a new pair of hypoallergenic earrings and other female-youth targeted products, such as journals, pens, and friendship bracelets every month. By leveraging the direct-to-consumer model, the on-demand model, and the subscription model, Rowan will appeal to Millennial and Gen Z generations.
Rowan was founded by Louisa Schneider who saw ear piercing as "a rite of passage that transcends cultures and religion. It’s one that typically brings multiple generations of women from a family together. But we have somehow relegated it to a mall.” The entrepreneur wanted to make the experience more hygienic and personal to mark an important milestone in young girls' lives.
Rowan also offers a monthly subscription service titled the 'Earring Club' that gives subscribers a new pair of hypoallergenic earrings and other female-youth targeted products, such as journals, pens, and friendship bracelets every month. By leveraging the direct-to-consumer model, the on-demand model, and the subscription model, Rowan will appeal to Millennial and Gen Z generations.
Trend Themes
1. At-home Ear Piercing - Opportunity for innovative platforms that connect customers with licensed professionals for convenient and hygienic ear piercing services at home.
2. Direct-to-consumer Model - Opportunity to leverage the direct-to-consumer model to offer personalized and targeted products and services in the ear piercing industry.
3. Subscription Model - Opportunity to create subscription services that provide ongoing ear piercing products and other related items for young girls.
Industry Implications
1. Healthcare - Innovative platforms like Rowan present opportunities for healthcare industry professionals to explore new ways of delivering services and reaching customers.
2. Fashion - The ear piercing industry can disrupt the fashion industry by offering unique and customized piercing services, and personalized accessory subscriptions.
3. Retail - Traditional retail stores can explore partnerships with at-home ear piercing platforms, offering their products alongside professional piercing services.
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