This Facial Recognition Ad Intentionally Offers a Challenging Read
Laura McQuarrie — July 18, 2018 — Marketing
References: bdadyslexia.org.uk & campaignlive
Leo Burnett London created dynamic dyslexia ad campaign for the British Dyslexia Association that gives people on the street the chance to feel what it's like to have the learning disability.
The out-of-home ad is set on a screen and features a large block of text. Beyond this, the awareness-raising advertisement from the British Dyslexia Association leverages facial recognition technology, so that the longer one stares at the screen, the more the words and letters become jumbled and all the more difficult to make sense of.
The ad begins with "Dear employers of the UK," and aims to get people thinking differently about life with a learning disability, as well as how workplaces can better support those with dyslexia.
The out-of-home ad is set on a screen and features a large block of text. Beyond this, the awareness-raising advertisement from the British Dyslexia Association leverages facial recognition technology, so that the longer one stares at the screen, the more the words and letters become jumbled and all the more difficult to make sense of.
The ad begins with "Dear employers of the UK," and aims to get people thinking differently about life with a learning disability, as well as how workplaces can better support those with dyslexia.
Trend Themes
1. Experiential Dyslexia Ads - Using innovative technology and interactive experiences to raise awareness about dyslexia.
2. Facial Recognition Technology - Leveraging facial recognition to create personalized and engaging advertising campaigns.
3. Inclusive Workplaces - Promoting inclusivity and understanding in the workplace for individuals with learning disabilities.
Industry Implications
1. Advertising - Opportunity for advertising agencies to create dynamic and impactful campaigns using experiential dyslexia ads.
2. Technology - Disruptive innovation opportunity for companies to create new applications for facial recognition technology in the advertising industry.
3. Human Resources - Opportunity for HR professionals to implement strategies and policies that support employees with learning disabilities in the workplace.
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