Durag Dev Launches His First Luxury Fashion Label, LVXWA
Niko Pajkovic — February 4, 2022 — Pop Culture
Los Angeles-based designer Durag Dev, known for creating the iconic 'Gucci Durag,' has launched a luxury streetwear brand called LVXWA. The new label will launch with 'Collection 000,' a concise capsule inspired by Dev's time in Japan.
Of course, the new collection prominently features Dev's now-famous clothing print -- a unique pattern inspired by his own full-body tattoos. More specifically, 'Collection 000' will consist of a wide range of items including pullover hoodies, knit sweaters, t-shirts, and sweatpants. According to Dev, all of the items are intended to deliver a “galactic punk” aesthetic inspired by edgy Japanese fashion and the patterns of the universe.
No doubt, the collection's highlight pieces are the draping two-piece uniforms, which arrive in black and white or black and red colorways.
Image Credit: LVXWA
Of course, the new collection prominently features Dev's now-famous clothing print -- a unique pattern inspired by his own full-body tattoos. More specifically, 'Collection 000' will consist of a wide range of items including pullover hoodies, knit sweaters, t-shirts, and sweatpants. According to Dev, all of the items are intended to deliver a “galactic punk” aesthetic inspired by edgy Japanese fashion and the patterns of the universe.
No doubt, the collection's highlight pieces are the draping two-piece uniforms, which arrive in black and white or black and red colorways.
Image Credit: LVXWA
Trend Themes
1. Luxury Streetwear - Luxury streetwear is becoming increasingly popular, creating an opportunity for designers to elevate streetwear into high fashion.
2. Unique Clothing Prints - Featuring unique prints on clothing, such as Dev's pattern inspired by tattoos, allows designers to bring a new level of art and personalization to their garments.
3. Galactic Punk Aesthetic - The incorporation of a 'galactic punk' aesthetic into fashion creates a new trend that plays with technology, space, and rebellion.
Industry Implications
1. Fashion - The fashion industry can benefit from incorporating the luxury streetwear trend and experimenting with unique prints and new aesthetics.
2. Japanese Fashion - The influence of Japanese fashion can be seen in LVXWA's 'Collection 000,' inviting designers to explore this market and incorporate its distinctive style in their designs.
3. Tattoo Art - Tattoo art can inspire fashion designers to create unique clothing prints that reflect the wearer's individuality and personal style.
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