Duolingo and Squid Game Partnered to Help Fans Learn Korean
Michael Hemsworth — December 11, 2024 — Marketing
References: duolingo & techcrunch
Duolingo and Squid Game have announced a partnership ahead of the namesake streaming series' highly anticipated seconds season that focuses on helping fans of the Korean series learn Korean.
The partnership will see Duolingo users able to practice a variety of Korean words and phrases inspired by the show including dolgana and much more. The initiative is meant to connect fans closer to the series in its mother tongue and could help kickstart their journey to learning Korean.
The Duolingo and Squid Game partnership is launching now, and comes as part of an expansive marketing push that has begun in the lead-up to season two of the series. The show's second season will make its debut on Netflix on December 26, 2024.
The partnership will see Duolingo users able to practice a variety of Korean words and phrases inspired by the show including dolgana and much more. The initiative is meant to connect fans closer to the series in its mother tongue and could help kickstart their journey to learning Korean.
The Duolingo and Squid Game partnership is launching now, and comes as part of an expansive marketing push that has begun in the lead-up to season two of the series. The show's second season will make its debut on Netflix on December 26, 2024.
Trend Themes
1. Entertainment-education Fusions - The collaboration between Duolingo and Squid Game exemplifies how entertainment properties can be leveraged to provide educational value.
2. Language Learning Via Pop Culture - Using popular media like Squid Game as a language learning tool highlights the role of mainstream entertainment in education.
3. Interactive Streaming Experiences - The integration of language learning elements into streaming platforms shows a new direction for interactive and engaging viewer experiences.
Industry Implications
1. Edtech - The partnership between Duolingo and Squid Game represents a crossover between educational technology and entertainment to enhance learning engagement.
2. Streaming Services - Streaming platforms like Netflix are exploring innovative collaborations to create multidimensional viewer experiences.
3. Marketing and Promotions - The Duolingo and Squid Game collaboration underscores the evolving strategies in promotional efforts to build deeper connections with audiences.
8.3
Score
Popularity
Activity
Freshness
