The Dulux 'Let's Colour' Video Aims to Uplift Through Color
Allison Love — June 3, 2010 — Marketing
References: youtube & theawesomer
The newest Dulux 'Let's Colour' ad aims to uplift by spreading color around the world. The video shows different people painting various surfaces with vibrant colours. The most striking image in the video is the colour contrast between the woman dressed in yellow, who is painting a building bright purple.
The video aims to create a worldwide initiative of spreading colour all over the world, and instilling emotion by colour alone. The Dulux 'Let's Colour' video is truly uplifting and certainly makes me want a bit more colour in my life.
The video aims to create a worldwide initiative of spreading colour all over the world, and instilling emotion by colour alone. The Dulux 'Let's Colour' video is truly uplifting and certainly makes me want a bit more colour in my life.
Trend Themes
1. Global Color Revival - Disruptive innovation opportunity: Companies can tap into the growing demand for vibrant colors and campaigns that uplift and inspire.
2. Emotional Branding - Disruptive innovation opportunity: Brands can explore the power of color to evoke emotions and create meaningful connections with their target audience.
3. Artistic Activism - Disruptive innovation opportunity: Organizations can use art and creativity as a catalyst for positive change and societal impact.
Industry Implications
1. Paint & Coatings - Disruptive innovation opportunity: Companies can develop new paint technologies and products to meet the demand for vibrant and uplifting colors.
2. Advertising & Marketing - Disruptive innovation opportunity: Agencies can create impactful campaigns that leverage the emotional power of color to connect with consumers.
3. Social Impact - Disruptive innovation opportunity: Non-profit organizations can utilize art and colors to drive positive change and raise awareness about social issues.
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