'Duft' Puzzles by Lupu Challenge All of Your Senses
Lupu, a Danish jigsaw puzzle company, has developed a series of scented 'Duft' puzzles. The puzzles shown above each emit the odor of their respective images. The featured scents are coconut, chocolate, rose, orange, lavender, coffee, and "wellness."
It remains to be seen whether a skunk, junk yard or outhouse puzzle is produced.
A Lupu employee at the New York Toy Fair mentioned that the scents last for about a year after the containers are opened.
It remains to be seen whether a skunk, junk yard or outhouse puzzle is produced.
A Lupu employee at the New York Toy Fair mentioned that the scents last for about a year after the containers are opened.
Trend Themes
1. Multi-sensory Experience - Lupu innovates not only in design but in creating a multi-sensory experience through scents, hinting a potential blend of sight, touch, sound and smell in future products.
2. Gamification of Scents - From scratch-and-sniff to scent-infused puzzles, Lupu's innovation in gamifying scents offers potential industries a new playground of innovation aimed at enhancing consumer engagement.
3. Personalization - Scented puzzles hint at a future of personalized puzzles branching into wider industries such as personalized teas or candles, adding a whole new level of customer experience.
Industry Implications
1. Gaming Industry - With lupu’s unique scented puzzles serving as a catalyst, the gaming industry is perfectly poised to bring in new products that appeal to sense of smell and other multi-sensory products.
2. Artificial Fragrance Industry - Lupu's scented puzzles presents a unique opportunity to innovate in the artificial fragrance industry, pivoting from traditional fragrance products to innovating on smell-infused everyday objects.
3. Home Decor Industry - The personalization of scents and multi-sensory designs allows for a future of fully customizable products, and opens up opportunities for home decor industries to engage with customers on a whole new level.
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