Dry Your Eyes
References: news.yahoo
Scientists have discovered how to create an onion that will be "tear-free" ending whole eye watering fiasco when cooking with them. They used biotechnology to switch off the gene that makes our eyes sting, and therefore water.
The success of the New Zealand and Japanese is being widely celebrated as a "good story for biotechnology."
I would personally prefer watering eyes to genetically modified food but perhaps that's just me?
Implications - There are a variety of uncomfortable sensations whose root causes are known, yet the vast majority of people accept that these sensations are inevitable. Businesses that create alternatives or solutions to these sensations will attract the attention of the consuming public who is unwilling to accept discomfort on a day-to-day basis.
The success of the New Zealand and Japanese is being widely celebrated as a "good story for biotechnology."
I would personally prefer watering eyes to genetically modified food but perhaps that's just me?
Implications - There are a variety of uncomfortable sensations whose root causes are known, yet the vast majority of people accept that these sensations are inevitable. Businesses that create alternatives or solutions to these sensations will attract the attention of the consuming public who is unwilling to accept discomfort on a day-to-day basis.
Trend Themes
1. Tear-free Foods - Food companies can explore the development of tear-free varieties of other ingredients, offering a more enjoyable cooking experience for consumers.
2. Gene Modification - The field of gene modification presents opportunities for biotechnology companies to develop innovative solutions for improving plant traits and reducing undesirable effects.
3. Disruptive Sensation Solutions - Companies that create innovative solutions to uncomfortable sensations, like stinging eyes from onions, can tap into a market of consumers seeking improved experiences.
Industry Implications
1. Food & Beverage - The food and beverage industry can explore tear-free ingredients and develop new products that eliminate or reduce uncomfortable sensations.
2. Biotechnology - Biotechnology companies have the opportunity to leverage gene modification techniques to create tear-free varieties of other plants and improve overall plant traits.
3. Consumer Products - Consumer product companies can develop innovative solutions, such as special goggles or kitchen tools, to address uncomfortable sensations experienced during various activities.
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