The Viviscal Volumizing Dry Shampoo Has Marine Collagen
Michael Hemsworth — October 27, 2023 — Fashion
References: viviscal & drugstorenews
The Viviscal Volumizing Dry Shampoo has been debuted by Church & Dwight as a haircare product for consumers to add into their routine as a way to keep their hair looking its best between washes.
The product is formatted with a blend of keratin and marine collagen, and will remove oil to leave hair feeling restored and refreshed. The product also works to protect the hair from heat damage in the future, while the fresh floral scent is perfect for combating against unwanted odors. The product is suited for everyday use and all hair types, while also being not tested on animals with no silicone, formaldehyde, sulfates, parabens, mineral oils, nuts or nut oils in the formula.
The Viviscal Volumizing Dry Shampoo comes in a 100% recyclable container (excluding the cap).
The product is formatted with a blend of keratin and marine collagen, and will remove oil to leave hair feeling restored and refreshed. The product also works to protect the hair from heat damage in the future, while the fresh floral scent is perfect for combating against unwanted odors. The product is suited for everyday use and all hair types, while also being not tested on animals with no silicone, formaldehyde, sulfates, parabens, mineral oils, nuts or nut oils in the formula.
The Viviscal Volumizing Dry Shampoo comes in a 100% recyclable container (excluding the cap).
Trend Themes
1. Marine Collagen-based Dry Shampoos - Hair-thickening dry shampoos infused with marine collagen offer a disruptive innovation opportunity for the beauty and personal care industry.
2. Natural and Cruelty-free Dry Shampoos - The rising demand for natural and cruelty-free haircare products has created a disruptive innovation opportunity for the haircare industry to develop hair-thickening dry shampoos without any harmful ingredients or animal testing.
3. Sustainable Packaging for Dry Shampoos - The emergence of dry shampoos in 100% recyclable packaging presents a disruptive innovation opportunity for the packaging industry to cater to eco-conscious consumers.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can tap into the growing demand for marine collagen-based dry shampoos that provide hair-thickening benefits.
2. Haircare - The haircare industry can capitalize on the trend of natural and cruelty-free dry shampoos by developing innovative formulas that prioritize clean ingredients and ethical practices.
3. Packaging - The packaging industry has an opportunity to meet the needs of environmentally-conscious consumers by creating sustainable packaging solutions for dry shampoos.
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