Alena Milevskaia Creates a Childish Design for Titta Dry Milk
Jamie Danielle Munro — April 26, 2014 — Marketing
References: behance.net & packageinspiration
Alena Milevskaia decided to reinvent the dry milk brand Titta for a school project. Her aim was to make it easier for parents to decide which form of milk would be right for their babies.
To achieve this goal, Alena Milevskaia used building blocks as a source of inspiration, and a simple number on the front to indicate what age your child should be when drinking the dry milk. Considering building blocks have both the connotation of a childhood play toy, as well as a good foundation for a healthy lifestyle, Milevskaia hit the mark with this design idea.
The real test will be when the fathers go to choose milk, and whether or not they come home with the right one!
To achieve this goal, Alena Milevskaia used building blocks as a source of inspiration, and a simple number on the front to indicate what age your child should be when drinking the dry milk. Considering building blocks have both the connotation of a childhood play toy, as well as a good foundation for a healthy lifestyle, Milevskaia hit the mark with this design idea.
The real test will be when the fathers go to choose milk, and whether or not they come home with the right one!
Trend Themes
1. Child-focused Branding - Opportunity for companies to create child-friendly branding that helps parents make informed choices.
2. Inspired by Play - Using playful and familiar elements like building blocks to engage consumers and differentiate products.
3. Age-specific Packaging - Packaging designs that clearly indicate the appropriate age for product usage, simplifying decision-making for parents.
Industry Implications
1. Baby Food and Formula - Innovations in branding and packaging for baby food and formula products to appeal to parents and aid in their decision-making process.
2. Nutrition and Wellness - Opportunities for nutrition and wellness companies to utilize playful and child-focused branding strategies to engage with their target audience.
3. Consumer Packaging - Innovations in consumer packaging to incorporate age-specific indications and playful elements, making product selection easier for consumers.
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