droppTV Lets Fans Watch Music Videos and Make Real-Time Purchases
Laura McQuarrie — August 6, 2020 — Business
References: dropp & prnewswire
droppTV is introducing itself as the world's very first shoppable streaming video platform and it is currently focused on sharing music videos that let fans buy what they see in real-time. On the platform, droppTV is currently sharing Kid Daytona's Stop Panickin' and with it, products from COOGI and minority-owned footwear brand Jaclar.
droppTV sees itself at the intersection of culture, art, music and fashion, and it relies on artificial intelligence, machine learning and a computer vision algorithm to recognizes products in video content and tag them in real-time.
Looking to the future, droppTV sees opportunities to share content from global artists and showcase a diverse range of brands and products—many of which have the potential to be limited-edition and exclusive to the platform.
Image Credit: droppTV
droppTV sees itself at the intersection of culture, art, music and fashion, and it relies on artificial intelligence, machine learning and a computer vision algorithm to recognizes products in video content and tag them in real-time.
Looking to the future, droppTV sees opportunities to share content from global artists and showcase a diverse range of brands and products—many of which have the potential to be limited-edition and exclusive to the platform.
Image Credit: droppTV
Trend Themes
1. Shoppable Streaming Video - The trend of shoppable streaming video, as exemplified by droppTV, presents opportunities for AI and machine learning-driven product recognition and real-time purchases.
2. Real-time Purchases - Real-time purchase capabilities that allow viewers to buy products they see in video content could disrupt traditional e-commerce methods and create new opportunities for advertisers.
3. Personalized Shopping - The use of AI and machine learning to personalize shoppable video content to a viewer's interests and buying history could revolutionize the way consumers discover and purchase products.
Industry Implications
1. Entertainment - The entertainment industry could benefit from shoppable streaming video platforms by offering new revenue streams through product placements and partnerships with brands.
2. Retail - Adding shoppable video content to e-commerce sites could create immersive shopping experiences that boost engagement and sales while making the buying process more convenient for consumers.
3. Marketing - Shoppable streaming video provides an opportunity for marketers to target specific audiences with personalized product recommendations and create interactive, engaging campaigns across multiple channels.
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