This Subaru Ad Features Driving Dogs Looking for a New Car
Jonathon Brown — February 24, 2013 — Autos
References: subaru & adsoftheworld
In the alternate world of this Subaru commercial, driving dogs are the norm.
Domestic pets are often used in advertising, which is probably because everyone who has ever had pet has thought about what they'd be like as a person. Pets do have personalities, which typically makes people think of them like real humans with real abilities. Aside from the personification obsession, it's amusing to see the pets in control in these kind of commercials.
The scene is set inside a Subaru dealership as a salesman discusses a sale with a dog. The best part of the commercial comes when the two dogs are inside their newly purchased Subaru and the salesman asks "Can you smell that new leather? Of course you can, your nose is amazing."
Domestic pets are often used in advertising, which is probably because everyone who has ever had pet has thought about what they'd be like as a person. Pets do have personalities, which typically makes people think of them like real humans with real abilities. Aside from the personification obsession, it's amusing to see the pets in control in these kind of commercials.
The scene is set inside a Subaru dealership as a salesman discusses a sale with a dog. The best part of the commercial comes when the two dogs are inside their newly purchased Subaru and the salesman asks "Can you smell that new leather? Of course you can, your nose is amazing."
Trend Themes
1. Personified Pet Purchase Commercials - Using domestic pets in advertising to appeal to pet owners by showcasing quirky and relatable pet personas.
2. Alternative Reality Advertisements - Creating advertisements that take place in a fictional world could attract the attention of consumers by highlighting a unique selling point.
3. Humorous Marketing - Adding an element of humor to marketing efforts can help make the brand more relatable and memorable to consumers.
Industry Implications
1. Automotive - Car brands can use this trend to market their vehicles as pet-friendly and highlight innovative features that accommodate pet owners.
2. Pet Care - Pet care companies could use pet personas to educate pet owners on various health and wellness products that cater to their pet's personality and needs.
3. Entertainment - Using personified pets in movies, TV shows, and other forms of entertainment could attract a wider audience and create new revenue streams.
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