Tribal DDB Surprised McDonald’s Customers with This Hilarious Prank
Megan Facciuolo — April 9, 2014 — Pop Culture
References: tribalddb.nl & designtaxi
Drive-Thru pranks are usually done by the customers to the window-bound employees, not the other way around. However, the agency Tribal DDB came up with a hilarious way to surprise Austrian McDonald’s customers as they drove up to the drive-thru window.
The team replaced the staff with quirky characters like a wrestler, a spaceman and an opera singer. The wrestler would challenge his customers to an arm-wrestling match, the opera singer would belt out her customer’s orders and the spaceman was fully suited and situated in a “space-ship.” Most customers found the stunts amusing while others were not so thrilled about what they encountered.
The unamused did have good reasoning for their moods: some characters weren’t so appealing as they completely ignored the customers to make out with each other or emulated the girl from ‘The Ring.’
The team replaced the staff with quirky characters like a wrestler, a spaceman and an opera singer. The wrestler would challenge his customers to an arm-wrestling match, the opera singer would belt out her customer’s orders and the spaceman was fully suited and situated in a “space-ship.” Most customers found the stunts amusing while others were not so thrilled about what they encountered.
The unamused did have good reasoning for their moods: some characters weren’t so appealing as they completely ignored the customers to make out with each other or emulated the girl from ‘The Ring.’
Trend Themes
1. Drive-thru Entertainment - Opportunity for companies to offer unique and entertaining experiences for their drive-thru customers.
2. Quirky Character Marketing - The use of quirky characters can help create a memorable marketing campaign that stands out from competitors.
3. Prank Marketing - Businesses can use prank marketing to surprise and engage customers, potentially creating viral social media content.
Industry Implications
1. Fast Food - Fast food chains can offer more than just food by providing entertaining experiences at their drive-thru locations.
2. Marketing & Advertising - Developing creative and entertaining campaigns that utilize pranks, quirky characters, or unique concepts can help companies stand out.
3. Entertainment - Entertainment companies could partner with fast food chains to create unique and memorable experiences for drive-thru customers.
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